Univ.-Prof. Dr. Hanna Schramm-Klein

Emotionale Kaufentscheidungen im digitalen Zeitalter: Neue Strategien für einen aufgeklärteren Konsum

Examining the ability of children to make competent purchases in food retailing

Digital Nudging to Reduce Product Returns in E-Commerce: Investigating Consumers' Intentions and Environmental Implications

Effects of crisis-induced inflation on purchasing and consumer behavior in Germany

Käuferverhalten

Farewell, old friend: a field analysis of customer reactions to the elimination of paper brochures in German grocery retailing

Digital Nudging to Reduce Product Returns in E-Commerce: Investigating Consumers' Intentions and Environmental Implications

Strategic International Management

The Impact of Digital Voice Assistants on the Everyday Life of Physically Disabled Users: Barriers, Drivers and Potential for Improvement

How to infuse mobile technologies in frontline service encounters? An experimental analysis of customer perceptions of service competence

A cross-national comparison of consumers’ cross-border online shopping intentions in Germany and Romania

Was macht Kleinstädte für Bürger:innen attraktiv? : Analyse des Well-Being von Menschen in Kleinstädten