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Univ.-Prof. Dr. Hanna Schramm-Klein

Übersicht aktueller Publikationen

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Journal article
2022

The Relevance of Corporate Information Transparency of the Use and Handling of Customer Data in Online Product Presentations

Authors: Univ.-Prof. Dr. Hanna Schramm-Klein et al.
Book
2022

Internationales Marketing

Authors: Univ.-Prof. Dr. Hanna Schramm-Klein et al.
Other
2022

A Classification of Information-Oriented Pos Technology from Customer Perception

Authors: Univ.-Prof. Dr. Hanna Schramm-Klein et al.
Conference paper
2022

“Help! I Have a Problem” - Differences between a Humanlike and Robot-like Chatbot Avatar in Complaint Management

Authors: Univ.-Prof. Dr. Hanna Schramm-Klein et al.
Book
2021

Internationales Marketing

Authors: Univ.-Prof. Dr. Hanna Schramm-Klein et al.
Dissertation thesis
2021

Digital transformation strategies

Authors: Univ.-Prof. Dr. Hanna Schramm-Klein et al.
Journal article
2021

Reducing COVID-19 Infection Risks in Retail Stores through Mobile Payments: Investigating the Determinants of In-Store Proximity M-Payment Usage

Authors: Univ.-Prof. Dr. Hanna Schramm-Klein et al.
Dissertation thesis
2021

Digital transformation strategies

Authors: Univ.-Prof. Dr. Hanna Schramm-Klein et al.
Book
2020

Mega-Trends 2030+

Authors: Univ.-Prof. Dr. Hanna Schramm-Klein et al.
Book
2020

Konfiguration und Koordination des internationalen Vertriebs

Authors: Univ.-Prof. Dr. Hanna Schramm-Klein et al.
Conference paper
2020

The Impact of Rural and Urban Advertising and Brand Context on Attitude Towards the Brand

Authors: Univ.-Prof. Dr. Hanna Schramm-Klein et al.
Journal article
2020

Online retailing across e-channels and e-channel touchpoints: Empirical studies of consumer behavior in the multichannel e-commerce environment

Authors: Univ.-Prof. Dr. Hanna Schramm-Klein et al.