Univ.-Prof. Dr. Hanna Schramm-Klein

Emotionale Kaufentscheidungen im digitalen Zeitalter: Neue Strategien für einen aufgeklärteren Konsum

Effects of crisis-induced inflation on purchasing and consumer behavior in Germany

Käuferverhalten

Farewell, old friend: a field analysis of customer reactions to the elimination of paper brochures in German grocery retailing

Digital Nudging to Reduce Product Returns in E-Commerce: Investigating Consumers' Intentions and Environmental Implications

Strategic International Management

Examining the ability of children to make competent purchases in food retailing

Digital Nudging to Reduce Product Returns in E-Commerce: Investigating Consumers' Intentions and Environmental Implications

A cross-national comparison of consumers’ cross-border online shopping intentions in Germany and Romania

Was macht Kleinstädte für Bürger:innen attraktiv? : Analyse des Well-Being von Menschen in Kleinstädten

Sustainability assessment of last-mile electrification: A qualitative study in Germany

Customer misbehavior and service providers’ risk perception in the sharing economy