Univ.-Prof. Dr. Hanna Schramm-Klein
BWL: Marketing und Handel - Professorin
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Übersicht aktueller Publikationen
"Help! I Have a Problem" - Differences between a Humanlike and Robot-like Chatbot Avatar in Complaint Management
"Help! I Have a Problem" - Differences between a Humanlike and Robot-like Chatbot Avatar in Complaint Management
The Relevance of Corporate Information Transparency of the Use and Handling of Customer Data in Online Product Presentations
The Relevance of Corporate Information Transparency of the Use and Handling of Customer Data in Online Product Presentations
Internationales Marketing
Internationales Marketing
Internationales Marketing
Internationales Marketing
Digital transformation strategies
Digital transformation strategies
Reducing COVID-19 Infection Risks in Retail Stores through Mobile Payments: Investigating the Determinants of In-Store Proximity M-Payment Usage
Reducing COVID-19 Infection Risks in Retail Stores through Mobile Payments: Investigating the Determinants of In-Store Proximity M-Payment Usage
Digital transformation strategies
Digital transformation strategies
Will renting substitute buying? Drivers of user intention to participate in rental-commerce
Will renting substitute buying? Drivers of user intention to participate in rental-commerce
ALEXA, ARE YOU HUMAN? INVESTIGATING ANTHROPOMORPHISM OF DIGITAL VOICE ASSISTANTS - A QUALITATIVE APPROACH
ALEXA, ARE YOU HUMAN? INVESTIGATING ANTHROPOMORPHISM OF DIGITAL VOICE ASSISTANTS - A QUALITATIVE APPROACH
Potentials and Boundaries in Frontline Service Encounters Through the Infusion of Technology
Potentials and Boundaries in Frontline Service Encounters Through the Infusion of Technology
Mega-Trends 2030+
Mega-Trends 2030+
Konfiguration und Koordination des internationalen Vertriebs
Konfiguration und Koordination des internationalen Vertriebs