Univ.-Prof. Dr. Hanna Schramm-Klein
BWL: Marketing und Handel - Professorin
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Übersicht aktueller Publikationen
Internationales Marketing
Internationales Marketing
A Classification of Information-Oriented Pos Technology from Customer Perception
A Classification of Information-Oriented Pos Technology from Customer Perception
“Help! I Have a Problem” - Differences between a Humanlike and Robot-like Chatbot Avatar in Complaint Management
“Help! I Have a Problem” - Differences between a Humanlike and Robot-like Chatbot Avatar in Complaint Management
Suppliers’ loyalty to their sharing platform: The influence of multiple roles
Suppliers’ loyalty to their sharing platform: The influence of multiple roles
Digital transformation strategies
Digital transformation strategies
Reducing COVID-19 Infection Risks in Retail Stores through Mobile Payments: Investigating the Determinants of In-Store Proximity M-Payment Usage
Reducing COVID-19 Infection Risks in Retail Stores through Mobile Payments: Investigating the Determinants of In-Store Proximity M-Payment Usage
Digital transformation strategies
Digital transformation strategies
Internationales Marketing
Internationales Marketing
Konfiguration und Koordination des internationalen Vertriebs
Konfiguration und Koordination des internationalen Vertriebs
The Impact of Rural and Urban Advertising and Brand Context on Attitude Towards the Brand
The Impact of Rural and Urban Advertising and Brand Context on Attitude Towards the Brand
Online retailing across e-channels and e-channel touchpoints: Empirical studies of consumer behavior in the multichannel e-commerce environment
Online retailing across e-channels and e-channel touchpoints: Empirical studies of consumer behavior in the multichannel e-commerce environment
Marketing im Kontext verletzlicher Verbraucher
Marketing im Kontext verletzlicher Verbraucher