Univ.-Prof. Dr. Hanna Schramm-Klein

A Classification of Information-Oriented Pos Technology from Customer Perception

“Help! I Have a Problem” - Differences between a Humanlike and Robot-like Chatbot Avatar in Complaint Management

Suppliers’ loyalty to their sharing platform: The influence of multiple roles

Children's Purchasing Self-Control in a Computer-Based Simulated Supermarket

Reducing COVID-19 Infection Risks in Retail Stores through Mobile Payments: Investigating the Determinants of In-Store Proximity M-Payment Usage

Digital transformation strategies

Internationales Marketing

Digital transformation strategies

Online retailing across e-channels and e-channel touchpoints: Empirical studies of consumer behavior in the multichannel e-commerce environment

Marketing im Kontext verletzlicher Verbraucher

Will renting substitute buying? Drivers of user intention to participate in rental-commerce

ALEXA, ARE YOU HUMAN? INVESTIGATING ANTHROPOMORPHISM OF DIGITAL VOICE ASSISTANTS - A QUALITATIVE APPROACH