Univ.-Prof. Dr. Hanna Schramm-Klein
BWL: Marketing und Handel - Professorin
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Übersicht aktueller Publikationen
Was macht Kleinstädte für Bürger:innen attraktiv? : Analyse des Well-Being von Menschen in Kleinstädten
Was macht Kleinstädte für Bürger:innen attraktiv? : Analyse des Well-Being von Menschen in Kleinstädten
Sustainability assessment of last-mile electrification: A qualitative study in Germany
Sustainability assessment of last-mile electrification: A qualitative study in Germany
Customer misbehavior and service providers’ risk perception in the sharing economy
Customer misbehavior and service providers’ risk perception in the sharing economy
Digitale Sprachassistenten als Vertriebsinstrument im B-to-C-Commerce
Digitale Sprachassistenten als Vertriebsinstrument im B-to-C-Commerce
Aspects driving customers' intention to use automated purchasing processes
Aspects driving customers' intention to use automated purchasing processes
Do customers evaluate the competence of SME retailers and retail chains differently in the context of online product presentations?
Do customers evaluate the competence of SME retailers and retail chains differently in the context of online product presentations?
Development of a Motivation–Trust–Vulnerability (MTV) Framework for Cross-Border Online Shopping: A Cross-National Application to Chinese and German Consumers
Development of a Motivation–Trust–Vulnerability (MTV) Framework for Cross-Border Online Shopping: A Cross-National Application to Chinese and German Consumers
A classification of information-oriented PoS technology from customer perception
A classification of information-oriented PoS technology from customer perception
Theory-Based Behavioral Indicators for Children's Purchasing Self-Control in a Computer-Based Simulated Supermarket
Theory-Based Behavioral Indicators for Children's Purchasing Self-Control in a Computer-Based Simulated Supermarket
Children's Purchasing Self-Control in a Computer-Based Simulated Supermarket
Children's Purchasing Self-Control in a Computer-Based Simulated Supermarket
"Help! I Have a Problem" - Differences between a Humanlike and Robot-like Chatbot Avatar in Complaint Management
"Help! I Have a Problem" - Differences between a Humanlike and Robot-like Chatbot Avatar in Complaint Management
The Relevance of Corporate Information Transparency of the Use and Handling of Customer Data in Online Product Presentations
The Relevance of Corporate Information Transparency of the Use and Handling of Customer Data in Online Product Presentations