Univ.-Prof. Dr. Hanna Schramm-Klein

A cross-national comparison of consumers’ cross-border online shopping intentions in Germany and Romania

Was macht Kleinstädte für Bürger:innen attraktiv? : Analyse des Well-Being von Menschen in Kleinstädten

Sustainability assessment of last-mile electrification: A qualitative study in Germany

A classification of information-oriented PoS technology from customer perception

Theory-Based Behavioral Indicators for Children's Purchasing Self-Control in a Computer-Based Simulated Supermarket

Digitale Sprachassistenten als Vertriebsinstrument im B-to-C-Commerce

Aspects driving customers' intention to use automated purchasing processes

Do customers evaluate the competence of SME retailers and retail chains differently in the context of online product presentations?

Development of a Motivation–Trust–Vulnerability (MTV) Framework for Cross-Border Online Shopping: A Cross-National Application to Chinese and German Consumers

“Help! I Have a Problem” - Differences between a Humanlike and Robot-like Chatbot Avatar in Complaint Management

Suppliers’ loyalty to their sharing platform: The influence of multiple roles

Children's Purchasing Self-Control in a Computer-Based Simulated Supermarket