Univ.-Prof. Dr. Hanna Schramm-Klein

The Impact of Digital Voice Assistants on the Everyday Life of Physically Disabled Users: Barriers, Drivers and Potential for Improvement

How to infuse mobile technologies in frontline service encounters? An experimental analysis of customer perceptions of service competence

Do customers evaluate the competence of SME retailers and retail chains differently in the context of online product presentations?

Development of a Motivation–Trust–Vulnerability (MTV) Framework for Cross-Border Online Shopping: A Cross-National Application to Chinese and German Consumers

A classification of information-oriented PoS technology from customer perception

Theory-Based Behavioral Indicators for Children's Purchasing Self-Control in a Computer-Based Simulated Supermarket

Digitale Sprachassistenten als Vertriebsinstrument im B-to-C-Commerce

Aspects driving customers' intention to use automated purchasing processes

"Help! I Have a Problem" - Differences between a Humanlike and Robot-like Chatbot Avatar in Complaint Management

The Relevance of Corporate Information Transparency of the Use and Handling of Customer Data in Online Product Presentations

Internationales Marketing

A Classification of Information-Oriented Pos Technology from Customer Perception