Univ.-Prof. Dr. Hanna Schramm-Klein

Digital Nudging to Reduce Product Returns in E-Commerce: Investigating Consumers' Intentions and Environmental Implications

Effects of crisis-induced inflation on purchasing and consumer behavior in Germany

Käuferverhalten

Farewell, old friend: a field analysis of customer reactions to the elimination of paper brochures in German grocery retailing

Digital Nudging to Reduce Product Returns in E-Commerce: Investigating Consumers' Intentions and Environmental Implications

Strategic International Management

Examining the ability of children to make competent purchases in food retailing

How to infuse mobile technologies in frontline service encounters? An experimental analysis of customer perceptions of service competence

A cross-national comparison of consumers’ cross-border online shopping intentions in Germany and Romania

Was macht Kleinstädte für Bürger:innen attraktiv? : Analyse des Well-Being von Menschen in Kleinstädten

Sustainability assessment of last-mile electrification: A qualitative study in Germany

Customer misbehavior and service providers’ risk perception in the sharing economy