Univ.-Prof. Dr. Hanna Schramm-Klein

Strategic international management

Exploring how garment firms choose international sourcing- and sales-country markets

Preface of the editors

Ethical Sourcing als Option der beschaffungsseitigen Internationalisierung von Handelsunternehmen

Moderating role of involvement in building a retail brand

Contract Manufacturer als Outsourcing-Partner international tätiger Industrieunternehmen

Guest editorial

Verticalization: The impact of channel strategy on product brand loyalty and the role of involvement in the fashion industry

Brand personality of retailers - an analysis of its applicability and its effect on store loyality

Entry modes for manufacturers' international after-sales service: Analysis of transaction-specific, firm-specific and country-specific determinants

Standortstrategien von Handelsunternehmen

Das Integration/Responsivness-Modell im internationalen Management