Univ.-Prof. Dr. Hanna Schramm-Klein

European Retail Research

Decades of research on market entry modes: What do we really know about external antecedents of entry mode choice?

The effect of an integrated virtual community on the evaluation of an online store: Findings from an internet experiment

Preface of the editors

Doing the Right Things and Doing the Things Right-Endorsers in Retail Store Flyer Advertising

Exploring how garment firms choose international sourcing- and sales-country markets

Preface of the editors

Ethical Sourcing als Option der beschaffungsseitigen Internationalisierung von Handelsunternehmen

Moderating role of involvement in building a retail brand

A behavior-based analysis of the changes of the structure, systems, and culture in the internationalization processes over time

Handel und Medien

Preface of the editors