Univ.-Prof. Dr. Hanna Schramm-Klein

The influence of technology infusion on customers’ information disclosure behaviour within the frontline service encounter

Corporate social responsibility in the German food retailing industry

Akzeptanz von In-Store Mobile Payment - Ergebnisse einer Kundensegmentierung im stationären Einzelhandel

The impact of pricing on consumer decision-making for and evaluations of premium private labeled brands in grocery retailing

Drivers of Market Success for Mobile Gaming Apps – Results of a Choice-Based Conjoint Experiment

Corporate Social Responsibility in the German Food Retailing Industry

Handelsmarken und Handelsmarkenpolitik

The Impact of Pricing on Consumer Decision-Making for and Evaluations of Premium Private Labeled Brands in Grocery Retailing

Does Color Matter? An Experimental Study on Icon Design for Mobile Gaming Apps: An Abstract

Strategic retail management

Online Adgames: A New Tool for Marketing Communication

Understanding the New Online Customer Journey: The Multichannel E-Commerce Framework—An Abstract