Univ.-Prof. Dr. Hanna Schramm-Klein

Alexa, are you human? Investigating the anthropomorphism of digital voice assistants - A qualitative approach

Is renting the new buying? A quantitative investigation of the determinants of the rental-commerce intention

Corporate social responsibility in the German food retailing industry

Akzeptanz von In-Store Mobile Payment - Ergebnisse einer Kundensegmentierung im stationären Einzelhandel

The impact of pricing on consumer decision-making for and evaluations of premium private labeled brands in grocery retailing

Drivers of Market Success for Mobile Gaming Apps – Results of a Choice-Based Conjoint Experiment

Corporate Social Responsibility in the German Food Retailing Industry

Handelsmarken und Handelsmarkenpolitik

The Impact of Pricing on Consumer Decision-Making for and Evaluations of Premium Private Labeled Brands in Grocery Retailing

Does Color Matter? An Experimental Study on Icon Design for Mobile Gaming Apps: An Abstract

Strategic retail management

Online Adgames: A New Tool for Marketing Communication