Univ.-Prof. Dr. Hanna Schramm-Klein

The Impact of Consumer Self-regulation in Grocery Shopping on Subsequent Consumption of Healthy and Unhealthy Food

Handelsmarken und Handelsmarkenpolitik

The Impact of Pricing on Consumer Decision-Making for and Evaluations of Premium Private Labeled Brands in Grocery Retailing

Corporate social responsibility in the German food retailing industry

Akzeptanz von In-Store Mobile Payment - Ergebnisse einer Kundensegmentierung im stationären Einzelhandel

The impact of pricing on consumer decision-making for and evaluations of premium private labeled brands in grocery retailing

Drivers of Market Success for Mobile Gaming Apps – Results of a Choice-Based Conjoint Experiment

Corporate Social Responsibility in the German Food Retailing Industry

Förderprojekt eMERGE II: Kundenbedarfsanalyse zur Entwicklung von Fahrzeug-, Verkehrs- und Geschäftsmodellanforderungen - Flottentest in Modellregionen Berlin-Potsdam, Stuttgart, Rhein-Ruhr und Rhein-Main

The In-store Location of Promotional Displays Can Alter Shoppers’ Attention and Buying Decisions: An Abstract

Does Color Matter? An Experimental Study on Icon Design for Mobile Gaming Apps: An Abstract

Strategic retail management