Univ.-Prof. Dr. Hanna Schramm-Klein

Förderprojekt eMERGE II: Kundenbedarfsanalyse zur Entwicklung von Fahrzeug-, Verkehrs- und Geschäftsmodellanforderungen - Flottentest in Modellregionen Berlin-Potsdam, Stuttgart, Rhein-Ruhr und Rhein-Main

The In-store Location of Promotional Displays Can Alter Shoppers’ Attention and Buying Decisions: An Abstract

Does Color Matter? An Experimental Study on Icon Design for Mobile Gaming Apps: An Abstract

Strategic retail management

Online Adgames: A New Tool for Marketing Communication

Understanding the New Online Customer Journey: The Multichannel E-Commerce Framework—An Abstract

Retail Branding

Vertriebliche Einsatzmöglichkeiten internetfähiger TV-Geräte

Crosswise and reciprocal interdependencies within retailers’ multichannel structures

The Role of Synergy and Complementarity in a Multichannel E-Commerce System

Retailer Corporate Social Responsibility Is Relevant to Consumer Behavior

How children make purchase decisions: behaviour of the cued processors