Univ.-Prof. Dr. Hanna Schramm-Klein

Consumers' attitudes and intentions toward Internet-enabled TV shopping

Strategic Retail Management

Förderprojekt eMERGE II: Kundenbedarfsanalyse zur Entwicklung von Fahrzeug-, Verkehrs- und Geschäftsmodellanforderungen - Flottentest in Modellregionen Berlin-Potsdam, Stuttgart, Rhein-Ruhr und Rhein-Main

The In-store Location of Promotional Displays Can Alter Shoppers’ Attention and Buying Decisions: An Abstract

Does Color Matter? An Experimental Study on Icon Design for Mobile Gaming Apps: An Abstract

Strategic retail management

The role of color contrast and predominant primary color of icons for mobile gaming apps in influencing user reactions

THE ROLE OF SYNERGY AND COMPLEMENTARITY IN A MULTICHANNEL E-COMMERCE SYSTEM

Retail Branding

Vertriebliche Einsatzmöglichkeiten internetfähiger TV-Geräte

Crosswise and reciprocal interdependencies within retailers’ multichannel structures

The Role of Synergy and Complementarity in a Multichannel E-Commerce System