Univ.-Prof. Dr. Hanna Schramm-Klein

Standortpolitik im Handel

Innovationsfähigkeit und Innovationstätigkeit heimischer Unternehmen

Handbuch Handel

Supply Chain Management und Warenwirtschaftssysteme

Multi Channel Retailing

Cross-channel integration - is it valued by customers?

Supply-Chain-Management und Warenwirtschaftssysteme im Handel

Strategic retail management

A privacy-respecting indoor localization approach for identifying shopper paths by using end-users mobile devices

Successful subsidiary strategy patterns in different environments - A configurational perspective

Doing the Right Things and Doing the Things Right-Endorsers in Retail Store Flyer Advertising

The influence of knowledge flows on market entry strategies and coordination in service MNCs