Univ.-Prof. Dr. Hanna Schramm-Klein
BWL: Marketing und Handel - Professorin
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Übersicht aktueller Publikationen
Warning labels on Foods: how useful they are for Children and Adolescents?
Warning labels on Foods: how useful they are for Children and Adolescents?
Standortpolitik im Handel
Standortpolitik im Handel
Innovationsfähigkeit und Innovationstätigkeit heimischer Unternehmen
Innovationsfähigkeit und Innovationstätigkeit heimischer Unternehmen
Handbuch Handel
Handbuch Handel
Supply Chain Management und Warenwirtschaftssysteme
Supply Chain Management und Warenwirtschaftssysteme
Cross-channel integration - is it valued by customers?
Cross-channel integration - is it valued by customers?
Supply-Chain-Management und Warenwirtschaftssysteme im Handel
Supply-Chain-Management und Warenwirtschaftssysteme im Handel
Strategic retail management
Strategic retail management
A privacy-respecting indoor localization approach for identifying shopper paths by using end-users mobile devices
A privacy-respecting indoor localization approach for identifying shopper paths by using end-users mobile devices
Successful subsidiary strategy patterns in different environments - A configurational perspective
Successful subsidiary strategy patterns in different environments - A configurational perspective
Doing the Right Things and Doing the Things Right-Endorsers in Retail Store Flyer Advertising
Doing the Right Things and Doing the Things Right-Endorsers in Retail Store Flyer Advertising
The influence of knowledge flows on market entry strategies and coordination in service MNCs
The influence of knowledge flows on market entry strategies and coordination in service MNCs