Univ.-Prof. Dr. Hanna Schramm-Klein

Multi Channel Retailing

Herausforderungen des Handelsmanagements

Warning labels on Foods: how useful they are for Children and Adolescents?

Standortpolitik im Handel

Innovationsfähigkeit und Innovationstätigkeit heimischer Unternehmen

Successful subsidiary strategy patterns in different environments - A configurational perspective

Cross-channel integration - is it valued by customers?

Supply-Chain-Management und Warenwirtschaftssysteme im Handel

Strategic retail management

A privacy-respecting indoor localization approach for identifying shopper paths by using end-users mobile devices

Decades of research on market entry modes: What do we really know about external antecedents of entry mode choice?

The effect of an integrated virtual community on the evaluation of an online store: Findings from an internet experiment