Univ.-Prof. Dr. Hanna Schramm-Klein

Retail Branding

Vertriebliche Einsatzmöglichkeiten internetfähiger TV-Geräte

Do Consumers Care About a Retailers’ Corporate Social Responsibility? – An Investigation of the Impact of CSR Activities on Consumer Behavior

European Retail Research

Zehn Thesen zur Zukunft der Siegener Oberstadt

Brand communication success in online consumption communities: An experimental analysis of the effects of communication style and brand pictorial representation

Engagement and evaluation in social online networks - A marketing perspective,Beteiligung und Bewertung in sozialen Online-Netzwerken aus der Perspektive des Marketings

Strategic international management: Text and cases, 3rd Edition

Does the Impact of Retailer Attributes on Store Image Vary Between Retail Formats? Insights from the Romanian Grocery Retail Market

Retailer corporate social responsibility: Shedding light on CSR’s impact on profit of intermediaries in marketing channels

Zehn Thesen zur Zukunft der Siegener Oberstadt

Customer segmentation in retailing based on retail brand patronage patterns