Univ.-Prof. Dr. Hanna Schramm-Klein

How children make purchase decisions: behaviour of the cued processors

The role of color contrast and predominant primary color of icons for mobile gaming apps in influencing user reactions

Customer segmentation in retailing based on retail brand patronage patterns

European Retail Research

The Wholesaler as Concept Provider – Consequences of Structural Customer Bonds on Competitive Advantage and Relationship Quality

Engagement and Evaluation in Social Online Networks - A Marketing Perspective

Strategic international management

Do Consumers Care About a Retailers’ Corporate Social Responsibility? – An Investigation of the Impact of CSR Activities on Consumer Behavior

European Retail Research

Zehn Thesen zur Zukunft der Siegener Oberstadt

Brand communication success in online consumption communities: An experimental analysis of the effects of communication style and brand pictorial representation

Engagement and evaluation in social online networks - A marketing perspective,Beteiligung und Bewertung in sozialen Online-Netzwerken aus der Perspektive des Marketings