Univ.-Prof. Dr. Hanna Schramm-Klein

Strategic international management: Text and cases, 3rd Edition

Does the Impact of Retailer Attributes on Store Image Vary Between Retail Formats? Insights from the Romanian Grocery Retail Market

Retailer corporate social responsibility: Shedding light on CSR’s impact on profit of intermediaries in marketing channels

Zehn Thesen zur Zukunft der Siegener Oberstadt

Kaufkompetenz von Kindern messbar machen

Evaluating the Impact of Regional Marketing Projects on the Development of Regions from Different Stakeholder Perspectives

Broadening the perspective on e-commerce

Umnutzung von Leerständen in Innenstädten

Handelsmonitor - (R)evolution des Mehrkanalhandels

Consumer Socialization, Buying Decisions, and Consumer Behaviour in Children: Introduction to the Special Issue

European retail research

Supply chain flexibility in dynamic business environments - Increasing or decreasing Performance?,Supply-Chain-Flexibilität in einem dynamischen Geschäftsumfeld - Performancetreiber oder Kostenblock?