Univ.-Prof. Dr. Hanna Schramm-Klein

European Retail Research

The Wholesaler as Concept Provider – Consequences of Structural Customer Bonds on Competitive Advantage and Relationship Quality

Engagement and Evaluation in Social Online Networks - A Marketing Perspective

Strategic international management

Handelsmonitor - (R)evolution des Mehrkanalhandels

Consumer Socialization, Buying Decisions, and Consumer Behaviour in Children: Introduction to the Special Issue

Kaufkompetenz von Kindern messbar machen

Evaluating the Impact of Regional Marketing Projects on the Development of Regions from Different Stakeholder Perspectives

Broadening the perspective on e-commerce

Umnutzung von Leerständen in Innenstädten

Handbuch Handel

The importance of retail brand equity and store accessibility for store loyalty in local competition