Univ.-Prof. Dr. Hanna Schramm-Klein

Reciprocal Effects of the Corporate Reputation and Store Equity of Retailers

Wisente am Rothaarsteig

Handbuch Handel

The importance of retail brand equity and store accessibility for store loyalty in local competition

Ein deutschsprachiges Inventar kaufbegleitender Emotionen (IKE)

Supply Chain Flexibility in dynamic business environments - Increasing or decreasing Performance?

Supply-Chain-Flexibilität in einem dynamischen Geschäftsumfeld - Performancetreiber oder Kostenblock?

Internationales Marketing

Who is the loser when i lose the game? does losing an advergame have a negative impact on the perception of the brand?

European retail research

Herausforderungen des Handelsmanagements

Warning labels on Foods: how useful they are for Children and Adolescents?