Publishing in Practice: PR and Corporate Communications in Book Publishing

This seminar offers you insight into the work and organization of a book publishing house and introduces you to the day-to-day operations of a publishing press office, the role of a publishing press spokesperson, and the tools of corporate communications.

The focus is on practical application. That’s why we don’t work with abstract concepts, but rather with concrete examples from the publishing industry and original materials from selected book publishers. In the course, you’ll learn how to write your own press releases with publisher-specific content and develop a PR strategy for a book title.

This seminar serves as career guidance and provides insight into the publishing industry. To deepen your understanding, digital tours of book publishing houses will be conducted, and you’ll receive a ticket to visit the Frankfurt Book Fair on one of the three days reserved for trade visitors.