Framework data for the winter semester 2025/26
Lecturer is Dr. Anne Fota
Start
The lecture starts on 14.10.2025 at 10:15 - 11:45 am in room US-F 308
Exercise
The exercise takes place on Tuesdays at 14:15 - 15:45 in room US-A 017 (further information will be announced in the lecture)
Please note
The lecture "Buyer Behavior" will be offered for the last time in the winter semester 2025/2026 in its previous form. From the summer semester 2026, the "Marketing Management" module will be fundamentally revised and converted to new content.
Participation in the lecture "Buyer Behavior" is therefore only recommended for students who have already completed the other components of the previous module ("Market Research" and "Integrated Marketing Management").
The examination according to the previous module structure will be offered for the last time in the winter semester 2025/2026.
The contents covered in the lecture and in the exercise courses and the literature references given are relevant for the final examination.
Lecture notes:
The lecture notes can be found here.
Exercise documents:
You can find the exercise documents here.