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Lecture Marketing

The lecture conveys central concepts, strategies and instruments of marketing and shows how companies can actively shape markets.

Vorlesung

Framework data for the winter semester 2025/26

Lecturer is Prof. Dr. Hanna Schramm-Klein

Start

The lecture starts on 14.10.2025 at 8:30 - 10:00 am in room US-C 116

Tutorial

The exercise is offered on the following 4 different dates per week:

  • Mondays, 12-14 pm, US-C115 (Start: 10/20)

  • Tuesdays, 2-4 p.m., US-F308 (Start: 21.10.)

  • Wednesdays, 12-14 p.m., US-F304 (Start: 22.10.)

  • Thursdays, 2-4 p.m., US-F308 (Start: 23.10.)

Please note

For the final exam, the contents covered in the lecture as well as in the tutorials and the given literature references are relevant.

Lecture notes:

You will soon find the introductory package here.