Framework data for the winter semester 2025/26
Lecturer is Prof. Dr. Hanna Schramm-Klein
Start
The lecture starts on 13.10.2025 at 12:15 - 13:45 in room US-A 134
Exercise
The exercise takes place on Tuesdays at 12:15 - 13:45 in room US-A 134 (further information will be announced in the lecture)
Note
The Marketing and Retailing module comprises an integrated lecture series focusing on the topics "Strategic Retail and Brand Management" and "Strategic Customer Relationship Management". In the first and second half of the lecture series, one main topic is covered in each half.
The content covered in the lecture and in the tutorials and the literature references given are relevant for the final examination.
Lecture notes:
The lecture and exercise material can be found via Moodle. The Moodle course is password-protected. The access data for the Moodle course can be obtained on request from the secretariat of the Chair of Marketing and Retailing (e-mail: info@marketing.uni-siegen.de).