This profile area examines how interactive technologies can contribute to the social and ecological transformation of the economy, society and everyday life. The focus is on the question of how digital technologies - such as communication technologies, smart home systems, robotics, artificial intelligence or virtual reality - can be designed in such a way that they support sustainable economic activity, social participation and democratic engagement. The research not only focuses on technological functions, but also takes into account the social, cultural and ecological conditions in which these technologies are used.
Particular attention is paid to participatory research approaches that integrate user perspectives and global responsibility into development at an early stage. This results in innovative concepts and practical solutions that respond to the complex social challenges of digital transformation and promote sustainable development.