Customer Experience Management

The lecture teaches strategies and methods with which customer satisfaction, loyalty and brand perception can be improved in a targeted manner.

Framework data in the summer semester 2026

Lecturer is Dr. Anne Fota

The lecture starts on 14.10.2025 at 10:15 - 11:45 am in room US-A 134/1

The exercise takes place on Thursdays at 10:15 - 11:45 am in room US-A 134/1 (further information will be announced in the lecture)

For the final exam, the contents covered in the lecture as well as in the exercises and the given literature references are relevant.

Information will be provided shortly.

You will receive notes on this shortly.

The courses take place alternately in the summer and winter semester