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Fundamentals of International Business

The lecture focuses on international market strategies, organizational forms and the economic and institutional framework conditions of international business.

Framework data in the summer semester 2026

The lecturer is Prof. Dr. Hanna Schramm-Klein

Start

The lecture starts on 14.04.2026 at 8:30 - 10:00 am in room US-A 134/1

Note

For the final exam, the contents covered in the lecture as well as in the exercises and the given literature references are relevant.

Lecture notes:

You will receive instructions shortly.

Overview of all lectures at the chair

The courses take place alternately in the summer and winter semester

Marketing
Buyer behavior
Marketing and trade
International marketing
Fundamentals of International Business
Customer Experience Management