New module: Digital and Corporate Entrepreneurship

Innovation and entrepreneurship in organizations

The course Corporate Entrepreneurship & Innovation (lecture with integrated exercise) forms the second part of the module and focuses on entrepreneurial action, innovation management and strategic renewal in established companies. The central question is how organizations systematically build up innovative capacity and enable entrepreneurial initiatives within existing structures.
The course combines theoretical concepts from entrepreneurship and innovation research with empirical findings and practical application cases. Special emphasis is placed on the analysis of organizational, cultural and strategic framework conditions that promote or hinder corporate entrepreneurship.

As part of the course, you will develop a sound understanding of entrepreneurial orientation as a central explanatory approach for entrepreneurial behaviour at the organizational level. You will analyze how innovation culture, risk-taking and proactivity can be specifically designed and managed in order to achieve sustainable competitive advantages.

What you can expect

• Concepts and models of corporate entrepreneurship:
  Examine entrepreneurial orientation, internal start-ups, open innovation and other approaches to systematically promote innovation in organizations.

• Designing and managing innovation processes:
  Analysis, development and management of innovation processes at company level, taking into account strategic, organizational and cultural factors.

• Success factors and barriers:
  Critical analysis of typical success factors and barriers of innovation projects, especially in SMEs and established organizations.

• Empirical and analytical competence:
  Application of empirical methods to evaluate theoretical models and to analyze real innovation and entrepreneurship cases.

• Practice-oriented specialization:
  Work on case studies, analysis of best practices as well as development and reflection of corporate entrepreneurship and innovation strategies.

The course Corporate Entrepreneurship & Innovation (lecture with integrated exercise) will take place for the first time from summer semester 2026.