Alumni Founders: Laura Ermert

Laura Ermert is the quintessential multi-project manager: After completing her studies, the 38-year-old undertook various internships and marketed well-known musicals such as *Mamma Mia* and *Sister Act* in Hamburg, the musical capital. She then held various marketing positions, working with clients from companies such as the Krombacher Brewery and Akzo Nobel, and was responsible, among other things, for implementing communication materials for cross-media campaign development. 
Since 2021, she has been furthering her education in the art of wine appreciation and, in addition to her job as Head of Marketing at “UFER LEOWALD GmbH,” now works part-time as a freelance sommelier. In this role, the wine expert tastes high-quality wines and, through her unique wine events and her brand “WEINHAFTIG,” provides a sensory experience for the palate.

What exactly is WEINHAFTIG?

WEINHAFTIG organizes special and personalized wine events and also produces its own wine. My USP (Unique Selling Point)—that is, what sets me apart—is that I bring the joy of wine in the form of a tasting experience right into my clients’ own homes. In addition, I also offer public wine events at select locations hosted by culinary partners. The tasting includes seven high-quality, international wines from independent winemakers that I offer. Wine accessories, such as wine glasses and tasting sheets—also known as tasting notes—on which everyone can jot down their impressions of the wine...