Welcome to the Chair of Business Administration, in particular Marketing and Retailing
On these pages we provide students with information and materials on our courses. For researchers and practitioners, we offer information about our research work and opportunities for cooperation. We look forward to hearing from you.
Latest news
News on job vacancies, appointments and exam insights
02.01.2026 Job offer as working student (all genders):
Viega is looking for a working student in the Global Internal Communications department for the Attendorn site at the earliest possible date. Further information on the vacancy can be found here.
22.10.2025 Exam inspection:
The Chair of Marketing and Commerce offers the following dates for the various exams of the summer semester 2025 for inspection:
"Marketing" on 05.11. under the direction of Mr. Schmitz (julian.schmitz@uni-siegen.de)
"Marketing Management" and "International Marketing" on 05.11. under the direction of Ms. Fota (fota@marketing.uni-siegen.de)
Marketing Talents Program
A cooperation between the Chair of Marketing and the Marketing Transfer Association (MTV) to support students majoring in marketing who perform outstandingly both inside and outside their studies. The aim is to enable committed and motivated students to acquire additional qualifications and gain practical experience during their studies as part of an active collaboration.
Latest publications
A list of the most recent publications
Digital Nudging to Reduce Product Returns in E-Commerce: Investigating Consumers' Intentions and Environmental Implications
Digital Nudging to Reduce Product Returns in E-Commerce: Investigating Consumers' Intentions and Environmental Implications
Examining the ability of children to make competent purchases in food retailing
Examining the ability of children to make competent purchases in food retailing
Effects of crisis-induced inflation on purchasing and consumer behavior in Germany
Effects of crisis-induced inflation on purchasing and consumer behavior in Germany
A cross-national comparison of consumers’ cross-border online shopping intentions in Germany and Romania
A cross-national comparison of consumers’ cross-border online shopping intentions in Germany and Romania
Our projects
The main focus of the professorship is on practice-oriented research activities. Problems, mainly from the retail and consumer goods sectors, are addressed, investigated and solutions identified.
Arbeitgeberschmiede Südwestfalen - the transformation and change network
Emotional consumption in the social media age
Contact the professorship
Postal address
University of Siegen
Professorship of Business Administration, in particular Marketing and Trade
Unteres Schloß 3
57072 Siegen
Visitor address
University of Siegen
Carmen Richter
Unteres Schloss 3
Room US-A-142/1
57072 Siegen
Secretariat
You can also always send your request by e-mail to Ms. Richter