Univ.-Prof. Dr. Hanna Schramm-Klein

Decades of research on market entry modes: What do we really know about external antecedents of entry mode choice?

The effect of an integrated virtual community on the evaluation of an online store: Findings from an internet experiment

Preface of the editors

Doing the Right Things and Doing the Things Right-Endorsers in Retail Store Flyer Advertising

The influence of knowledge flows on market entry strategies and coordination in service MNCs

Ethical Sourcing als Option der beschaffungsseitigen Internationalisierung von Handelsunternehmen

Moderating role of involvement in building a retail brand

A behavior-based analysis of the changes of the structure, systems, and culture in the internationalization processes over time

Handel und Medien

Preface of the editors

Exploring how garment firms choose international sourcing- and sales-country markets

Nachhaltigkeitsberichterstattung - eine neue Dimension der Rechnungslegung