Univ.-Prof. Dr. Hanna Schramm-Klein

A behavior-based analysis of the changes of the structure, systems, and culture in the internationalization processes over time

Handel und Medien

Preface of the editors

Exploring how garment firms choose international sourcing- and sales-country markets

Nachhaltigkeitsberichterstattung - eine neue Dimension der Rechnungslegung

Brand personality of retailers - an analysis of its applicability and its effect on store loyality

Entry modes for manufacturers' international after-sales service: Analysis of transaction-specific, firm-specific and country-specific determinants

Standortstrategien von Handelsunternehmen

Das Integration/Responsivness-Modell im internationalen Management

Handel und Medien

Brand personality of retailers – An analysis of its applicability and its effect on store loyalty

Entry modes for manufacturers' international after-sales service: analysis of transaction-specific, firm-specific and country-specific determinants