Univ.-Prof. Dr. Hanna Schramm-Klein

Entry modes for manufacturers' international after-sales service: Analysis of transaction-specific, firm-specific and country-specific determinants

Standortstrategien von Handelsunternehmen

Das Integration/Responsivness-Modell im internationalen Management

Handel und Medien

Brand personality of retailers – An analysis of its applicability and its effect on store loyalty

Entry modes for manufacturers' international after-sales service: analysis of transaction-specific, firm-specific and country-specific determinants

Verticalization: The Impact of Channel Strategy on Product Brand Loyalty and the Role of Involvement in the Fashion Industry

Logistische Distributionspolitik in Multi-Channel-Systemen

IT-Systeme als Enabler von Marketing-Kooperationen

Strategic retail management

Logistikführerschaft und Logistikoptimierung als strategische Stoßrichtungen des Handels

An intersector analysis of the relevance of service in building a strong retail brand