Univ.-Prof. Dr. Hanna Schramm-Klein

Einflussfaktoren auf die Wahl einer Markteintrittsstrategie

Neue Anforderungen an die Handelslogistik

Contract Manufacturer als Outsourcing-Partner international tätiger Industrieunternehmen

Guest editorial

Verticalization: The impact of channel strategy on product brand loyalty and the role of involvement in the fashion industry

Brand personality of retailers - an analysis of its applicability and its effect on store loyality

Entry modes for manufacturers' international after-sales service: Analysis of transaction-specific, firm-specific and country-specific determinants

Standortstrategien von Handelsunternehmen

An intersector analysis of the relevance of service in building a strong retail brand

Logistische Distributionspolitik in Multi-Channel-Systemen

IT-Systeme als Enabler von Marketing-Kooperationen

Strategic retail management