Univ.-Prof. Dr. Hanna Schramm-Klein

Online Adgames: A New Tool for Marketing Communication

Understanding the New Online Customer Journey: The Multichannel E-Commerce Framework—An Abstract

Food online - Hype oder die Zukunft des LEH?

The Effects of Customer Evaluations of Channel Integration: Does an Integrated Multichannel Strategy Pay Off?

Consumers' attitudes and intentions toward Internet-enabled TV shopping

Strategic Retail Management

Retailer Corporate Social Responsibility Is Relevant to Consumer Behavior

How children make purchase decisions: behaviour of the cued processors

The role of color contrast and predominant primary color of icons for mobile gaming apps in influencing user reactions

THE ROLE OF SYNERGY AND COMPLEMENTARITY IN A MULTICHANNEL E-COMMERCE SYSTEM

Retail Branding

Vertriebliche Einsatzmöglichkeiten internetfähiger TV-Geräte