Univ.-Prof. Dr. Hanna Schramm-Klein

Does Color Matter? An Experimental Study on Icon Design for Mobile Gaming Apps: An Abstract

Strategic retail management

Online Adgames: A New Tool for Marketing Communication

Understanding the New Online Customer Journey: The Multichannel E-Commerce Framework—An Abstract

Food online - Hype oder die Zukunft des LEH?

The Effects of Customer Evaluations of Channel Integration: Does an Integrated Multichannel Strategy Pay Off?

Crosswise and reciprocal interdependencies within retailers’ multichannel structures

The Role of Synergy and Complementarity in a Multichannel E-Commerce System

Retailer Corporate Social Responsibility Is Relevant to Consumer Behavior

How children make purchase decisions: behaviour of the cued processors

The role of color contrast and predominant primary color of icons for mobile gaming apps in influencing user reactions

THE ROLE OF SYNERGY AND COMPLEMENTARITY IN A MULTICHANNEL E-COMMERCE SYSTEM