Univ.-Prof. Dr. Hanna Schramm-Klein

Differences and similarities in motivation for offline and online eSports event consumption

The influence of technology infusion on customers’ information disclosure behaviour within the frontline service encounter

Akzeptanz von In-Store Mobile Payment - Ergebnisse einer Kundensegmentierung im stationären Einzelhandel

The impact of pricing on consumer decision-making for and evaluations of premium private labeled brands in grocery retailing

Drivers of Market Success for Mobile Gaming Apps – Results of a Choice-Based Conjoint Experiment

Corporate Social Responsibility in the German Food Retailing Industry

Handelsmarken und Handelsmarkenpolitik

The Impact of Pricing on Consumer Decision-Making for and Evaluations of Premium Private Labeled Brands in Grocery Retailing

Corporate social responsibility in the German food retailing industry

Online Adgames: A New Tool for Marketing Communication

Understanding the New Online Customer Journey: The Multichannel E-Commerce Framework—An Abstract

Food online - Hype oder die Zukunft des LEH?