Univ.-Prof. Dr. Hanna Schramm-Klein

Is it human? The role of anthropomorphism as a driver for the successful acceptance of digital voice assistants

What helps children resist distracting marketing stimuli? Implementation intentions and restrictions alter food choice

Corporate Social Responsibility in the German Food Retailing Industry

Handelsmarken und Handelsmarkenpolitik

The Impact of Pricing on Consumer Decision-Making for and Evaluations of Premium Private Labeled Brands in Grocery Retailing

Corporate social responsibility in the German food retailing industry

Akzeptanz von In-Store Mobile Payment - Ergebnisse einer Kundensegmentierung im stationären Einzelhandel

The impact of pricing on consumer decision-making for and evaluations of premium private labeled brands in grocery retailing

Drivers of Market Success for Mobile Gaming Apps – Results of a Choice-Based Conjoint Experiment

Consumers' attitudes and intentions toward Internet-enabled TV shopping

Strategic Retail Management

Förderprojekt eMERGE II: Kundenbedarfsanalyse zur Entwicklung von Fahrzeug-, Verkehrs- und Geschäftsmodellanforderungen - Flottentest in Modellregionen Berlin-Potsdam, Stuttgart, Rhein-Ruhr und Rhein-Main