Univ.-Prof. Dr. Hanna Schramm-Klein

Strategic international management

Do Consumers Care About a Retailers’ Corporate Social Responsibility? – An Investigation of the Impact of CSR Activities on Consumer Behavior

European Retail Research

Zehn Thesen zur Zukunft der Siegener Oberstadt

Consumer Socialization, Buying Decisions, and Consumer Behaviour in Children: Introduction to the Special Issue

Kaufkompetenz von Kindern messbar machen

Evaluating the Impact of Regional Marketing Projects on the Development of Regions from Different Stakeholder Perspectives

Broadening the perspective on e-commerce

Umnutzung von Leerständen in Innenstädten

Handelsmonitor - (R)evolution des Mehrkanalhandels

Supply-Chain-Flexibilität in einem dynamischen Geschäftsumfeld - Performancetreiber oder Kostenblock?

Internationales Marketing