Univ.-Prof. Dr. Hanna Schramm-Klein

European Retail Research

Zehn Thesen zur Zukunft der Siegener Oberstadt

Brand communication success in online consumption communities: An experimental analysis of the effects of communication style and brand pictorial representation

Engagement and evaluation in social online networks - A marketing perspective,Beteiligung und Bewertung in sozialen Online-Netzwerken aus der Perspektive des Marketings

Strategic international management: Text and cases, 3rd Edition

Kaufkompetenz von Kindern messbar machen

Evaluating the Impact of Regional Marketing Projects on the Development of Regions from Different Stakeholder Perspectives

Broadening the perspective on e-commerce

Umnutzung von Leerständen in Innenstädten

Handelsmonitor - (R)evolution des Mehrkanalhandels

Consumer Socialization, Buying Decisions, and Consumer Behaviour in Children: Introduction to the Special Issue

Who is the loser when i lose the game? does losing an advergame have a negative impact on the perception of the brand?