Univ.-Prof. Dr. Hanna Schramm-Klein

Handbuch Handel

The importance of retail brand equity and store accessibility for store loyalty in local competition

Ein deutschsprachiges Inventar kaufbegleitender Emotionen (IKE)

Supply Chain Flexibility in dynamic business environments - Increasing or decreasing Performance?

Supply-Chain-Flexibilität in einem dynamischen Geschäftsumfeld - Performancetreiber oder Kostenblock?

Internationales Marketing

Who is the loser when i lose the game? does losing an advergame have a negative impact on the perception of the brand?

European retail research

Supply chain flexibility in dynamic business environments - Increasing or decreasing Performance?,Supply-Chain-Flexibilität in einem dynamischen Geschäftsumfeld - Performancetreiber oder Kostenblock?

Effects of cross-channel synergies and complementarity in a multichannel e-commerce system - an investigation of the interrelation of e-commerce, m-commerce and IETV-commerce

Standortpolitik im Handel

Innovationsfähigkeit und Innovationstätigkeit heimischer Unternehmen