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Welcome to the Chair of Business Administration,
esp. media management

by Prof. Dr. Joachim Eigler

The professorship introduces itself

The professorship for "Business Administration, in particular Media Management" deals with questions and problems of the management of companies in the media industry. It examines the framework conditions and functioning of the most important media markets and the special features of media products. An important focus is on strategy options for media companies and film financing in the film industry. Other focal points are the structures, processes and business models of digital business (electronic business and electronic commerce) and their theoretical foundations.

The professorship at the School of Economic Disciplines, Business Information Systems and Business Law at the University of Siegen has been in existence since 2001 and offers a comprehensive teaching program for numerous Bachelor's and Master's degree courses. The content of the business administration and management-oriented courses is aimed at students of business administration, media studies, industrial engineering, Business Information Systems as well as teacher training students and prospective business lawyers.

Das Bild zeigt Herrn Prof. Dr. Joachim Eigler

News from our professorship

The most important news from the professorship

All messages from the professorship

We are looking for: Student Assistant (SHK) as of 01.04.2026

In Schools III, we are looking for a Student Assistant (SHK) at the Chair of Business Administration, in particular Media Management, as of 01.04.2026. You can find the job advertisement here.

Research
+ 1 more

Master's thesis by Ms. Nastasja Brecht will be published on 26.01.2026

On 26.01.2026, SpringerGabler will publish the master's thesis supervised by our professorship entitled: "Deepfakes and generative artificial intelligence in the media industry - innovation potentials, challenges and ethical implications for the content production of the future" in the "BestMasters" series.
We wish the publication a wide reception and much success!
Study
+ 1 more

Seminar offer in winter semester 2025/2026

Prof. Dr. Joachim Eigler is offering a joint Master's seminar in winter semester 2025/2026.
The Master's seminar entitled "TV after Tomorrow: Strategies and Value Creation Structures of Platform Operators in Moving Picture Markets" is suitable for students of the Master's degree programs "Management and Markets", "Entrepreneurship and SME Management" (research and case study seminar) and "Media and Society" (seminar on corporate management and media management).

You can find the seminar announcement here .


Please note the unisono registration deadlines .

We look forward to your participation.

Nomination for the Best Paper Award

We are pleased to announce that Ms. Jessica Knodel's paper entitled "The economic impact of self-publishing on traditional book publishers from a Long Tail perspective" has been nominated for the Best Paper Award at the emma - European Media Management Association conference in Rome (03.-.05.06.2025).

Welcome in winter semester 2025/26

Dear students,

I would like to welcome you to the upcoming lecture period of winter semester 2025/2026. Please note that the chair's courses begin in the first week of lectures and in presence at the university. The dates and rooms are listed in unisono.

-Introduction to E-Business/Fundamentals of E-Business | 3EIGLE108V | Lecture by Prof. Dr. Eigler )

- Project financing using the example of financing feature films | 3EIGLE107V | (Lecture by Prof. Dr. Eigler)

- Strategies of Media Enterprises | 3EIGLE106V | (Lecture by Prof. Dr. Eigler)

- Start-up Management Media - Methods and Concepts | 3EIGLE105V | (Lecture by Dr. Brühl as lecturer)

The Master's seminar "TV after Tomorrow: Strategies and value creation structures of platform operators in moving image markets" will take place as a block course on 05.02.2026. and 06.02.2026. Please also note the additional individual dates listed in unisono! The rooms will be displayed in unisono.

The exercise for "Introduction to E-Business/Grundlagen des E-Business | 3EIGLE109V" starts on 18.11.2025.

For the lectures of my professorship, Moodle courses with the same titles of the courses, as mentioned above, will be created again:

Introduction to E-Business/Grundlagen des E-Business https://moodle.uni-siegen.de/course/view.php?id=27024

Exercise on Introduction to E-Business/Grundlagen des E-Business https://moodle.uni-siegen.de/course/view.php?id=37128

Project financing using the example of financing feature films https://moodle.uni-siegen.de/course/view.php?id=27278

Strategies of media companies https://moodle.uni-siegen.de/course/view.php?id=27025

The lecture notes and presentations will be successively deposited in the Moodle courses over the course of the lecture period. In these Moodle courses you will also find the corresponding semester apparatus (links to and references to literature on the respective lecture). The Moodle courses will be displayed from 10.10.2025. Please register for the courses there! You will receive the respective enrollment key after you have taken the course in unisono and have been successfully assigned.


With best regards and best wishes for the start of the new semester,

Prof. Dr. Joachim Eigler

Our research profile

The professorship's research topics are strategic media management with a view to developments in the moving image markets. In the context of the management of media companies, research work also deals with personnel management and organizational structures of creative processes in film and series production. Other areas of research include the film industry and film financing. In addition, data-centric business models in digital business management have been the subject of research projects. New profile-defining focal points are film franchises in the film industry as well as serial concepts and self-publishing in the publishing industry.

Main research areas

  • Employment and personnel management for media companies
  • Organizational structures in the creative-artistic organizational area of media companies
  • Film industry, film franchise concepts, film financing
  • Implications of self-publishing for the publishing industry
  • Transaction cost theoretical foundation of e-business and e-commerce


Latest publications

A list of the most recent publications

All publications of the professorship
Journal article
2024

Trustworthiness in the Media Industry and its Significance for the Strategic Programme Planning of Moving Image Providers in Germany

Authors: Timo Jenne M.A. et al.

Current projects

A list of all current projects of the working group

All current projects
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Generating Competitive Advantages in an Altering Market: The Economic Impact of Self-Publishing on Traditional Book Publishers

The project examines strategies of self-publishers in the book industry and strategies of traditional book publishers in the context of developments in the self-publishing market. It examines the factors that lead to self-publishing becoming established in the book industry alongside publication by traditional publishers and which strategies of production and distribution self-publishing authors pursue. Based on this, the project looks at which potentials from the self-publishing market are already being used by traditional book publishers or can be utilized in the future.


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How are films and series created and what role do organizational structures, power, communication and collaboration play in the process?

This dissertation examines the organizational structural and hierarchical dynamics in moving image production and shows how creative processes, economic requirements and technological developments are intertwined.
The focus is on questions such as:
  • How are production processes in film, TV and streaming organized?
  • What formal and informal hierarchies characterize collaboration?
  • How do management structures influence efficiency, creativity and freedom of decision?
  • What new models are emerging as a result of digitalization and innovative production practices?
The aim of the research project is to make structures visible, analyze the distribution of power and roles and identify options for action for a sustainable, collaborative production culture. In this way, the work makes a contribution to understanding the moving image industry in the field of tension between tradition, innovation and transformation.


Weiterführende Links

Absprünge zu anderen Sichten

Icon Mikroskop

Aktuelle Projekte

Eine Auflistung unserer abgeschlossenen Projekte finden Sie hier.

Zu den aktuellen Projekten
hat

Lehrveranstaltungen

In UNISONO und Moodle finden Sie eine Liste der Lehrveranstaltungen im laufenden Semester.

Zu den Lehrveranstaltungen

The team of the working group

Kurzvorschau der Personenprofile der Mitarbeitenden der Professur

Zur Team-Übersicht
Das Bild zeigt Herrn Prof. Dr. Joachim Eigler lächelnd

Univ.-Prof. Dr. Joachim Eigler

Professor*in
eigler@bwl.wiwi.uni-siegen.de
+49 271 740-2903
More about the person
Das Bild zeigt Herrn Timo Jenne lächelnd

Timo Jenne M.A.

Wissenschaftliche*r Mitarbeiter*in
timo.jenne@uni-siegen.de
+49 271 740-2658
More about the person
Das Bild zeigt Frau Jessica Knodel lächelnd

Jessica Knodel M.A.

Research assistant
jessica.knodel@uni-siegen.de
+49 271 740-5231
More about the person
Das Bild zeigt Frau Silke Pistor

Silke Pistor

Secretariat
silke.pistor@uni-siegen.de
+49 271 740-3071
More about the person

Contact the working group

Opening hours

Monday 07:30-12:30 Tuesday 07:30-12:30 Wednesday 07:30-12:30 Thursday 07:30-12:30

Postal address

Prof. Dr. Jens O. Brunner
University of Siegen
School of Economic Disciplines III,
Business Information Systems and Business Law
Professorship of Management Science
US-D 425
Adolf-Reichwein-Str. 2a
57076 Siegen

Visitor address

Prof. Dr. Jens O. Brunner
Chair of Management Science
US-D 425
Unteres Schloß 3
57072 Siegen

Secretariat

Please contact Prof. Dr. Jens O. Brunner.

To the contact information