Generating Competitive Advantages in an Altering Market: The Economic Impact of Self-Publishing on Traditional Book Publishers

The project examines strategies of self-publishers in the book industry and strategies of traditional book publishers in the context of developments in the self-publishing market. It examines the factors that lead to self-publishing becoming established in the book industry alongside publication by traditional publishers and which strategies of production and distribution self-publishing authors pursue. Based on this, the project looks at which potentials from the self-publishing market are already being used by traditional book publishers or can be utilized in the future.