Project description
The aim of the dissertation is to examine the developments in artificial intelligence, to work out the effects on publishing management and to derive recommendations for action to revise and redesign the publishing business model. These design options for publishers in the context of artificial intelligence serve as a guide to maintaining competitiveness and developing new sales potential. The work thus makes a contribution to media management in the context of artificial intelligence.
Contact
Valerie Thiele, M.Sc., Magíster en Dirección de Comunicación y Finanzas (MBA), Master en Comunicación y Marketing Estratégico
External doctoral candidate at the Chair of Business Administration, esp. media management
School of Economic Disciplines, Business Information Systems and Business Law
Office address: 1st floor, Unteres Schloß 3, 57072 Siegen