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International Management module

The module consists of the lectures "International Marketing" and "Fundamentals of International Business". It deals with the planning and implementation of marketing strategies in global markets, taking into account cultural, economic and legal differences.

Fundamentals of International Business

The lecturer is Prof. Dr. Hanna Schramm-Klein

Start

The lecture starts on 14.04.2026 at 8:30 - 10:00 am in room US-A 134/1

Note

For the final exam, the contents covered in the lecture as well as in the exercises and the given literature references are relevant.

Lecture notes:

You will receive instructions shortly.

International Marketing

The lecturer is Dr. Robér Rollin

Start

The lecture starts on 14.04.2026 at 10:15 - 11:45 am in room US-A 134/1

Note

For the final exam, the contents covered in the lecture as well as in the exercises and the given literature references are relevant.

Lecture notes:

Information will be provided shortly.