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We are looking for: Student Assistant (SHK) as of 01.04.2026

In Schools III, we are looking for a Student Assistant (SHK) at the Chair of Business Administration, in particular Media Management, as of 01.04.2026. You can find the job advertisement here.

Research
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Master's thesis by Ms. Nastasja Brecht will be published on 26.01.2026

On 26.01.2026, SpringerGabler will publish the master's thesis supervised by our professorship entitled: "Deepfakes and generative artificial intelligence in the media industry - innovation potentials, challenges and ethical implications for the content production of the future" in the "BestMasters" series.
We wish the publication a wide reception and much success!
Study
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Seminar offer in winter semester 2025/2026

Prof. Dr. Joachim Eigler is offering a joint Master's seminar in winter semester 2025/2026.
The Master's seminar entitled "TV after Tomorrow: Strategies and Value Creation Structures of Platform Operators in Moving Picture Markets" is suitable for students of the Master's degree programs "Management and Markets", "Entrepreneurship and SME Management" (research and case study seminar) and "Media and Society" (seminar on corporate management and media management).

You can find the seminar announcement here .


Please note the unisono registration deadlines .

We look forward to your participation.

Nomination for the Best Paper Award

We are pleased to announce that Ms. Jessica Knodel's paper entitled "The economic impact of self-publishing on traditional book publishers from a Long Tail perspective" has been nominated for the Best Paper Award at the emma - European Media Management Association conference in Rome (03.-.05.06.2025).

Welcome in winter semester 2025/26

Dear students,

I would like to welcome you to the upcoming lecture period of winter semester 2025/2026. Please note that the chair's courses begin in the first week of lectures and in presence at the university. The dates and rooms are listed in unisono.

-Introduction to E-Business/Fundamentals of E-Business | 3EIGLE108V | Lecture by Prof. Dr. Eigler )

- Project financing using the example of financing feature films | 3EIGLE107V | (Lecture by Prof. Dr. Eigler)

- Strategies of Media Enterprises | 3EIGLE106V | (Lecture by Prof. Dr. Eigler)

- Start-up Management Media - Methods and Concepts | 3EIGLE105V | (Lecture by Dr. Brühl as lecturer)

The Master's seminar "TV after Tomorrow: Strategies and value creation structures of platform operators in moving image markets" will take place as a block course on 05.02.2026. and 06.02.2026. Please also note the additional individual dates listed in unisono! The rooms will be displayed in unisono.

The exercise for "Introduction to E-Business/Grundlagen des E-Business | 3EIGLE109V" starts on 18.11.2025.

For the lectures of my professorship, Moodle courses with the same titles of the courses, as mentioned above, will be created again:

Introduction to E-Business/Grundlagen des E-Business https://moodle.uni-siegen.de/course/view.php?id=27024

Exercise on Introduction to E-Business/Grundlagen des E-Business https://moodle.uni-siegen.de/course/view.php?id=37128

Project financing using the example of financing feature films https://moodle.uni-siegen.de/course/view.php?id=27278

Strategies of media companies https://moodle.uni-siegen.de/course/view.php?id=27025

The lecture notes and presentations will be successively deposited in the Moodle courses over the course of the lecture period. In these Moodle courses you will also find the corresponding semester apparatus (links to and references to literature on the respective lecture). The Moodle courses will be displayed from 10.10.2025. Please register for the courses there! You will receive the respective enrollment key after you have taken the course in unisono and have been successfully assigned.


With best regards and best wishes for the start of the new semester,

Prof. Dr. Joachim Eigler