Final theses
General information on the supervision of theses at the chair of Prof. Dr. Joachim Eigler
At the Chair of Business Administration, in particular Media Management, thesis positions are awarded twice a year, for the following summer and winter semester. For this purpose, we ask students to apply during a fixed application period(15.05.-30.06. for the following winter semester and 02.01.-31.01. for the following summer semester). Current information on the application and the application form can be found on the chair's homepage under "News" during the above-mentioned application periods.
Candidates who are accepted via a lottery procedure must then officially register with the Examinations Office. In order to optimally prepare students for their final thesis, the chair offers a final tutorial twice a year with 2 dates each time.
If you have any questions about thesis supervision, you are welcome to contact Mr. M.A. Timo Jenne
for further information.
Titles of completed theses
|
|
| Bachelor's thesis: "Potentials and limits of book marketing on social media" | Summer semester 2024 |
| Bachelor's thesis: "Success factors of social live streaming platforms" | Summer semester 2024 |
| Master's thesis: "Acceptance of payment systems in electronic business - a transaction cost theoretical analysis" | Summer semester 2024 |
| Master's thesis: "Investigation and evaluation of the use of digital technologies within the recruitment and hiring process of companies" | Summer semester 2024 |
| Master's thesis: "Analysis of competitive advantages and risks through licenses for sports broadcasts and coverage on the streaming market" | Summer semester 2024 |
| Master's thesis: "Strategies for increasing employee retention and employee commitment through cross-media corporate communication" | Summer semester 2024 |
| Master's thesis: "Growth-driving and growth-inhibiting influencing factors of sustainability for start-ups" | Summer semester 2024 |
| Master's thesis: "Preventive returns management in e-commerce - possibilities and limits of generating competitive advantages against the background of economic and ecological sustainability" | Winter semester 2023/24 |
| Analysis and evaluation of success factors for business models in the sharing economy | Winter semester 2023/24 |
| Master's thesis: "Success potential of the use of online rating systems in social commerce" | Winter semester 2023/24 |
| Bachelor's thesis: "Success factors for the management of personal brands on social media platforms" | Winter semester 2023/24 |
| Master's thesis: "Artificial intelligence in corporate communication using the example of digital newsrooms" | Winter semester 2023/24 |
| Master's thesis: "Success potentials of social commerce approaches with special consideration of product suitability" | Winter semester 2023/24 |
| Bachelor's thesis: "Success factors and prerequisites of digital platform-based music distribution for creative professionals in the music industry" | Summer semester 2023 |
| Bachelor's thesis: "Findings of success factor research for cinema film marketing" |
Summer semester 2023 |
| Bachelor's thesis: "Brands and brand management using the example of music creators in the music industry" |
Summer semester 2023 |
| Bachelor's thesis: "Social media as a tool for marketing artists and their music" | Summer semester 2023 |
| Bachelor's thesis: ''Analysis of purchasing motives for subscription video-on-demand offers and strategic implications for media companies'' | Summer semester 2023 |
| Master's thesis: ''Framework conditions and success factors for the use of digital technologies in second-hand fashion e-commerce'' |
Summer semester 2023 |
| Bachelor's thesis: "Potentials of the use of digital technologies to increase staff productivity against the background of social and legal framework conditions" | Summer semester 2023 |
| Master's thesis: "Artificial intelligence in social commerce: possible applications, value creation potential and limits" | Summer semester 2023 |
| Bachelor's thesis: "Reach measurement of moving image offerings of public broadcasters as a basis for success strategies with special consideration of digital media" | Summer semester 2023 |
| Bachelor thesis: "Success potentials of online marketing in micro-enterprises in the retail sector" | Winter semester 2022/23 |
| Bachelor's thesis: "Analysis of the organizational and operational structures of a book publisher with special consideration of the influence of digitization" | Winter semester 2022/23 |
| Master's thesis: "Repairs in the Circular Economy - Sustainability strategies against the background of developments in the digital economy" | Winter semester 2022/23 |
| Master's thesis: "Relevance of corporate culture in dual organizations of the content creation sector of media companies and success-oriented implications" |
Summer semester 2022 |
| Master's thesis: "Digital strategies in the German book industry" | Summer semester 2022 |
| Master's thesis: "Online food delivery services in Germany: framework conditions, potential and success factors" | Summer semester 2022 |
| Master's thesis: "Industry structure analysis of the German television market: strategic options for action and competitive potential" | Summer semester 2022 |
| Master's thesis: "Factors influencing employer attractiveness - an empirical analysis" | Summer semester 2022 |
| Master's thesis: "Success potential and selection criteria of online marketplaces as a sales channel in B2B e-commerce for small and medium-sized enterprises" |
Summer semester 2022 |
| Bachelor's thesis: "The role of conflicting goals in connection with the organization of content production in media companies" |
Winter semester 2021/22 |
| Bachelor's thesis: "Employer branding in German media companies - framework conditions, special requirements and strategies" |
Winter semester 2021/22 |
| Bachelor's thesis: "Characteristics and special features of the management and coordination of media projects in the context of project management" | Winter semester 2021/22 |
| Master's thesis: "Augmented reality in mobile commerce: possible applications and success factors for the customer experience management of fashion and cosmetics brands" | Winter semester 2021/22 |
| Master's thesis: "Strategies for building a personal brand of entrepreneurs on social media platforms" | Winter semester 2021/22 |
| Bachelor's thesis: "Framework conditions for the organization of content production taking into account economic and creative interests" | Winter semester 2021/22 |
| Master's thesis: "Internationalization of SMEs through e-commerce in the business-to-consumer segment: determinants, strategies and implications for the business model" | Winter semester 2021/22 |
| Master's thesis: "Digitalization and Corporate Culture - Theoretical Investigation of Factors Influencing the Change Process of Companies in the B2B-Segment in the Context of Digital Transformation" | Winter semester 2021/22 |
| Bachelor thesis: "Framework conditions, goals and strategies of the cooperation and acquisition policy of high-tech companies in Silicon Valley" | Summer semester 2021 |
| Bachelor's thesis: "System and interaction trust as influencing factors on the use of sharing platforms" | Summer semester 2021 |
| Master's thesis: "Digital strategies to support the retail trade in times of crisis" | Summer semester 2021 |
| Master's thesis: "Returns as a management field of online retail in the context of sustainability - strategies in the fashion industry from a transaction cost theory perspective" | Summer semester 2021 |
| Bachelor's thesis: "Opportunities and challenges for film distributors and movie theater operators through new exploitation strategies" | Winter semester 2020/21 |
| Bachelor's thesis: "The social dimension of social responsibility - analysis of activities and communication measures of German TV companies" | Winter semester 2020/21 |
| Bachelor thesis: "Entrepreneurial decisions of influencers on YouTube in the context of revenue generation strategies" | Winter semester 2020/21 |
| Bachelor's thesis: "Employees of e-commerce companies - corporate ambassadors: opportunities and risks of the successful use of corporate influencers" | Winter semester 2020/21 |
| Bachelor's thesis: "The importance of corporate reputation for start-ups in e-commerce" | Winter semester 2020/21 |
| Bachelor's thesis: "Self-media management of artists in the context of private music production and distribution" | Winter semester 2020/21 |
| Bachelor thesis: "The organization of content production in print publishing houses under the influence of new communication and information technologies" | Winter semester 2020/21 |
| Bachelor's thesis: "Media sharing through the use of peer-to-peer structures: revenue models for the internet-based sharing of film content" | Winter semester 2020/21 |
| Master's thesis: "Approaches and potentials of the use of innovative technologies in sales to generate competitive advantages for fashion e-commerce companies" | Winter semester 2020/21 |
| Master's thesis: "Disruptive innovations in e-business: early detection and implications for strategies and business models" | winter semester 2020/21 |
| Master's thesis: "Conflicting goals of a socially oriented corporate policy of online providers" | winter semester 2020/21 |
| Master's thesis: "Framework conditions and methods of individualization in e-commerce" | Winter semester 2020/21 |
| Bachelor's thesis: "Influencing factors of mass customization offers on the conversion rate in e-commerce" | Winter semester 2020/21 |
| Bachelor's thesis: "The "Fenstersturz" in the context of cinema film exploitation: challenges and limits of new forms of windowing" | Winter semester 2020/21 |
| Master's thesis: "Corporate reputation in e-commerce - structure, measurement and influence on purchasing behavior using the example of online pure players" | Winter semester 2020/21 |
| Master's thesis: "Strategic change in e-tourism: success factors and scenarios for analyzing future developments and business models" |
Winter semester 2020/21 |
| Master's thesis: "Innovation management for media companies in the course of digital change: e-learning and online training in the field of leadership development" | Winter semester 2020/21 |
| Bachelor's thesis: "Digitization of B2B purchasing - approaches to the economic efficiency of the use of on-demand application systems for the electronic support of operational procurement processes" | Winter semester 2020/21 |
| Master's thesis: "Social Entrepreneurship: An analysis of revenue models and conflicting goals" | winter semester 2020/21 |
| Master's thesis: "B-to-B marketplaces on the Internet: Forms, structures and characteristics of traded products" | Winter semester 2020/21 |
| Master's thesis: "Greenwashing" or "substantial actions" in e-business - sustainability strategies of digital pure players" |
Winter semester 2020/21 |
| Master's thesis: "The importance of the corporate brand for e-commerce start-ups - necessity, challenges and structure" | Summer semester 2020 |
| Master's thesis: "Success potentials and challenges for e-business start-ups in the course of digital change: Sustainable leadership and business models of e-start-ups under consideration of the triple bottom line" | Summer semester 2020 |
| Master's thesis: "The customer perspective of the video-on-demand market: Decision criteria with increasing supply and competition" | Summer semester 2020 |
| Bachelor thesis: "Revenue distribution in the music industry against the background of changing value creation structures" | Summer semester 2020 |
| Master's thesis: "Critical success factors of P2P business models for the rental of physical consumer goods" | Summer semester 2020 |
| Master's thesis: "Potentials and limits of dynamic pricing in e-commerce - a critical examination of the consequences for consumers and online retail" |
Summer semester 2020 |
| Master's thesis: "Potentials and limits of the use of information and communication technologies in the areas of purchasing and procurement management of online retailers" | Summer semester 2020 |
| Master's thesis: "Online grocery retail in Germany. Potentials and limits of increasing acceptance from a transaction cost theory perspective" | Summer semester 2020 |
| Master's thesis: "The importance and limits of sustainability strategies for online retailers" | Summer semester 2020 |
| Bachelor's thesis: "Decision criteria of users for the demand for media content from streaming providers, taking into account illegal procurement options" | Summer semester 2020 |
| Master's thesis: "Curated shopping as a service-oriented business model in fashion commerce: goals, characteristics and special features" | winter semester 2019/20 |
| Bachelor's thesis: "Intermediaries in the context of influencer marketing: goals, tasks and structures" | Winter semester 2019/20 |
| Bachelor's thesis: "Content, value creation and revenue strategies of media companies in the radio industry" |
Winter semester 2019/20 |
| Master's thesis: "Goals, content and special features of social media strategies for B2B companies in the mechanical engineering industry using the example of the 'hidden champion' Wirten Group" |
Winter semester 2019/20 |
| Master's thesis: "Conversion and usability optimization of online platforms of the RTL media group" | Winter semester 2019/20 |
| Bachelor thesis: "Goals, approaches and problems of the use of social media in the context of reputation management of automobile manufacturers" |
Winter semester 2019/20 |
| Master's thesis: "New entrepreneurship through influencer activities in the online sector" | Winter semester 2019/20 |
| Master's thesis: "Strategies for error prevention and error management in data analysis in the field of e-commerce" |
Winter semester 2019/20 |
| Master's thesis: "Digitization in personnel management - recommendations for action and implementation risks using the example of personnel support at DB Privat- und Firmenkunden Bank AG." | Summer semester 2019 |
| Master's thesis: "Analysis and comparison of revenue models for streaming platform providers" |
Summer semester 2019 |
| Master's thesis: "Effects of data protection on the customer relationship management of media companies in the field of e-commerce" |
Summer semester 2019 |
| Master's thesis: "Co-design processes in e-commerce: potentials and risks of value creation through customer interaction and individualized product design." |
Summer semester 2019 |
| Master's thesis: "Digital value creation strategies in the context of new service offerings for the home entertainment market in Germany." |
Summer semester 2019 |
| Bachelor's thesis: "Opportunities and challenges of personnel management in content production in the moving image industry." |
Summer semester 2019 |
| Master's thesis: "Explanatory contributions of the dynamic capabilities approach to the success of digital ecosystems using the example of Amazon.com, Inc." |
Summer semester 2019 |
| Master's thesis: "Approaches to evaluating the use of social media in the context of mobile and flexible work in project management. A case study-based investigation using the example of the Siemens Building Technologies division." | Winter semester 2018/19 |
| Master's thesis: "Potentials and challenges of disruptive innovations in the form of immersive media with regard to possible applications in niche markets" |
WiSe 2018/19 |
| Master's thesis: "Maturity models for the analysis and evaluation of the digitization of medium-sized companies using the example of vocational training" | WiSe 2018/19 |
| Master's thesis: "Opportunities and challenges of the use of augmented reality in mobile commerce" | Winter semester 2018/19 |
| Master's thesis: "Coordination performance of online providers in the context of business models of the sharing economy" | Winter semester 2018/19 |
| Master's thesis: "The use of media to support work-life balance concepts in companies and its implications for corporate culture" |
Winter semester 2018/19 |
| Master's thesis: "An investigation into the strategic development of online reputation in e-commerce using the example of Amazon.com, Inc. and Eba." | Winter semester 2018/19 |
| Bachelor's thesis: "Business models and value creation structures for companies in eSports." | Summer semester 2018 |
| Master's thesis: "Achieving competitive advantages in e-commerce: system requirements and success factors in connection with process and value creation structures of retail companies" | Summer semester 2018 |
| Master's thesis: "Potentials and limits of the use of e-procurement to optimize corporate procurement processes |
Summer semester 2018 |
| Master's thesis: "Objectives, approaches and evaluation of growth strategies of public and private TV broadcasters" |
Summer semester 2018 |
| Master's thesis: "Goals, approaches and potentials of the use of innovative technologies to generate competitive advantages in the film industry" | Summer semester 2018 |
| Master's thesis: "Applying the Hype Cycle Concept to Immersive Technologies in Media Companies and Implications for Strategic Management." | Summer semester 2018 |
| Bachelor's thesis: "Functions and tasks of music producers and music production companies in the context of the music industry value chain" | Winter semester 2017/18 |
| Bachelor's thesis: "Cross-media communication in the context of corporate branding of non-profit organizations." | Winter semester 2017/18 |
| Master's thesis: "Goals, potentials and risks of the use of social networking sites for corporate success - a comparative analysis of public and private TV stations in Germany" | Winter semester 2017/18 |
| Master's thesis: "Goals, approaches and problems of pricing digital music offerings by download and streaming providers" | WiSe 2017/18 |
| Bachelor's thesis: "The implications of the relationship between news-related user-generated content and corporate ethical standards for the corporate policy of TV broadcasters" | Winter semester 2017/18 |
| Master's thesis: "Connected Retail - Fields of application of new technologies along the customer journey and the importance of technology acceptance for retailers and customers" | WiSe 2017/18 |
| Master's thesis: "Challenges and limits of strategic content management of media companies using the example of sports image rights" | Winter semester 2017/18 |
| Master's thesis: "Special features of the value creation of data-centric business models for the creation of data-centric service offerings" | Winter semester 2017/18 |
| Master's thesis: "E-commerce in China and Germany: An analysis of success factors and strategies of online retail providers" | WiSe 2017/18 |
| Master's thesis: "Goals, fields of application and limits of augmented reality applications to support entrepreneurial activities" | WiSe 2017/18 |
| Master's thesis: "Digital ecosystems in e-business: platform strategies for the development of an ecosystem using the example of Alibaba.com" |
WiSe 2017/18 |
| Master's thesis: "Business models in the smart home business: potentials and limits against the background of the Internet of Things" | WiSe 2017/18 |
| Master's thesis: "Disruption of the online newspaper market by news aggregators. An analysis of competitive consequences and strategic implications for newspaper publishers" |
WiSe 2017/18 |
| Master's thesis: "Digitalization in the film industry: possible applications and limits of digital marketing in the marketing of cinema films" |
WiSe 2017/18 |
| Master's thesis: "Starting points and value creation structures in connection with the provision of context-sensitive content." | WiSe 2017/18 |
| Bachelor's thesis: "Use of social media applications in the context of the exploitation of cinema films" | Summer semester 2017 |
| Master's thesis: "Publishers on the Internet of Things: Starting points and value creation structures in connection with the provision of context-sensitive content" |
Summer semester 2017 |
| Master's thesis: "Responsible digitalization in organizations. Challenges and solution concepts based on the "Responsible Innovation" approach" | Summer semester 2017 |
| Master's thesis: "Possibilities and limits of mediatization in the online wine trade" | Summer semester 2017 |
| Master's thesis: "Internet-based business models in social entrepreneurship: strategies and value creation potential." | Summer semester 2017 |
| Master's thesis: "The relationship between online moving image offerings and the core business of TV broadcasters: strategic implications and competitive potential" |
Summer semester 2017 |
| Bachelor's thesis: "The contribution of online social networks to building reputation for creative professionals in the media industry." | Winter semester 2016/17 |
| Master's thesis: "Starting points and potential for success in e-recruitment through the use of social networking sites." | WiSe 2016/17 |
| Master's thesis: "Possibilities, limits and potential for success of open innovation platforms in small and medium-sized enterprises." |
Summer semester 2016 |
| Master's thesis: "Potentials and limits of the Internet of Things for retailers." | Summer semester 2016 |
| Master's thesis: "Underpinning entrepreneurial decisions in e-commerce: a critical analysis of e-commerce key figures." | Summer semester 2016 |
| Master's thesis: "Reputation of creative professionals as a source for achieving sustainable competitive advantages in the media industry." | Summer semester 2016 |
| Master's thesis: "E-commerce in food retail: potentials and challenges for discounters in Germany." | Summer semester 2016 |
| Bachelor's thesis: "Film distribution and world sales: potential for success against the backdrop of developments in the field of film rights exploitation." | Summer semester 2016 |
| Master's thesis: "Networks in the TV industry: Opportunities and limitations of TV providers through the use of digital platforms." | Summer semester 2016 |
| Bachelor's thesis: "Goals and approaches of advertising time and advertising space marketing in digital free TV." |
Summer semester 2016 |
| Master's thesis: "Possibilities, limits and potential for success of an individualized customer approach in e-commerce." |
Summer semester 2016 |
| Master's thesis: "Success requirements and potentials of the revenue models of social media platforms." | Summer semester 2016 |
| Master's thesis: "Calculating the success of media products in the niche. A contribution to the discussion of long tail statements. | Summer semester 2016 |
| Master's thesis: "Social media advertising principles, approaches and potential for success." | Summer semester 2016 |
| Master's thesis: "Competitive measures and dynamics in the market for social networking sites." | Summer semester 2016 |
| Master's thesis: "Value creation structures and success-oriented management of digital communities as internet business models in the sports sector." | Summer semester 2016 |
| Master's thesis: "Digital ecosystems in e-business: platform strategies for the development of an ecosystem using the example of Alibaba.com." | |
| Master's thesis: "'Adding Bricks to Clicks': Goals, approaches and prerequisites for success of multichannel strategies in e-commerce." | Winter semester 2015/16 |
| Bachelor's thesis: "Versoning and windowing in the music industry as prerequisites for price differentiation and reaching different customer segments." |
winter semester 2015/16 |
| Master's thesis: "Elements, features and goals of an e-business platform for crowd-based film projects." | Winter semester 2015/16 |
| Bachelor's thesis: "Instruments and approaches of controlling in the context of innovation management of telecommunications companies." | Winter semester 2015/16 |
| Master's thesis: "Digitization in SMEs: Implications for new instruments of performance measurement and controlling." | Winter semester 2015/16 |
| Master's thesis: "Framework conditions and prerequisites for the success of e-commerce for micro-enterprises." | WiSe 2015/16 |
| Master's thesis: "Valuation platforms in competition: market structure, strategies and recommendations for action." | WiSe 2015/16 |
| Master's thesis: "Characteristics, structures and strategic options in the competition between price comparison portals" | winter semester 2015/16 |
| Master's thesis: "Web-based recruitment: the use of the company website in the context of e-recruiting." | Winter semester 2015/16 |
| Master's thesis: "Strategies of platform-based digital ecosystems to generate competitive advantages: a comparative analysis of Google, Inc. and Facebook, Inc." | Winter semester 2015/16 |
| Bachelor's thesis: "Goals, approaches and problems of production and exploitation strategies of video-on-demand providers" |
|
| Master's thesis: "The networked automobile: value creation potential and special challenges in the automotive industry." | |
| Bachelor's thesis: "Importance and significance of user-generated content for the range of services offered by TV broadcasters" | Winter semester 2014/15 |
| Master's thesis: "Disintermediation in the automotive industry: The influence of e-commerce on the purchasing process for new cars" | winter semester 2014/15 |
| Master's thesis: "Potentials of social location-based services in mobile commerce" | Winter semester 2014/15 |
| Bachelor's thesis: "Implications of illegal forms of offering film works for producers and exploiters in the film industry." | Summer semester 2015 |
| Master's thesis: "Intermediaries in the film industry: market overview and value creation structures." | Summer semester 2015 |
| Master's thesis: "Fields of application, potentials and challenges of 'big data' for newspaper and magazine publishers." | Summer semester 2015 |
| Bachelor's thesis: "Crowdfunding as a financing model for creative professionals in the music industry." | Summer semester 2015 |
| Master's thesis: "Competition between ecosystems: comparison of platform strategies in mobile business." | Summer semester 2015 |
| Master's thesis: "The Use of Social Media as Communication Tools in the Context of Team-Oriented Working Structures: Objectives, Fields of Application, and Consequences for Communicative Behavior." | Summer semester 2015 |
| Master's thesis: "Intermediaries in the film industry: market overview and value creation structures." |
Summer semester 2015 |
| Bachelor's thesis: "Value creation networks in the TV industry: challenges and potentials for the players." | Summer semester 2015 |
| Master's thesis: "Sales strategies and positioning of manufacturers in e-commerce" |
Summer semester 2015 |
| Master's thesis: "Web-based recruitment: The use of the company website in the context of e-recruitment" |
Summer semester 2015 |
| Master's thesis: "Strategic A&R management: Instruments and recommendations for action." |
Summer semester 2015 |
| Master's thesis: "Framework conditions and success potential of music streaming business models" | Summer semester 2015 |
| Master's thesis: "Possibilities and limits of the use of mobile devices to support cross-modal mobility." | Winter semester 2014/15 |
| Bachelor's thesis: "Consequences of video-on-demand offers for the established structures of film exploitation." | Winter semester 2014/15 |
| Master's thesis: "New approaches for business model innovations in fashion e-commerce." | WiSe 2014/15 |
| Master's thesis: "Establishing online grocery retailing in Germany - recommended actions derived from transaction cost theory and existing practices in the UK." | Winter semester 2014/15 |
| Master's thesis: "Potentials and limits of digital currencies and electronic payment methods in mobile commerce." |
winter semester 2014/15 |
| Master's thesis: "E-commerce strategies in the German furniture industry: stocktaking, information economic analysis and derivation of recommendations for action." |
Winter semester 2014/15 |
| Master's thesis: "Strategies, structure and acceptance barriers of internet-based car sharing business models" |
22.10.2014 |
| Master's thesis: "Structures and characteristics of the music event market and strategies of providers." | 19.10.2014 |
| Master's thesis: "Analysis of business models of the sharing economy: business structures, revenue generation and barriers of collaborative consumption platforms." |
Summer semester 2014 |
| Master's thesis: "Cross-media TV strategies - interactive integration of users." |
Summer semester 2014 |
| Master's thesis: "Structures, processes and business models of the electronic travel market and their effects on the entire travel market." | Summer semester 2014 |
| Master's thesis: "Cross-media strategies in the media industry - the networking between TV and online using the example of a news channel." | 23.09.2014 |
| Bachelor's thesis: "Innovative business models in online music markets: Valueproposition, value creation architecture and revenue models of music streaming platforms." | 01.09.2014 |
| Bachelor thesis: "Possibilities and limits of international marketing of TV formats using the example of "The Voice of Germany"." |
26.08.2014 |
| Master's thesis: "New business models and value creation potential in the software industry using the example of edutainment offerings." | 21.08.2014 |
| Master's thesis: "Management of interorganizational networks in the media industry: goals, strategies and characteristics." |
20.05.2014 |
| Bachelor's thesis: "Premium content exploitation of media (soccer) rights against the background of new forms of use." | 14.04.2014 |
| Master's thesis: "Requirements for format brands as a prerequisite for successful video-on-demand offerings." |
12.05.2014 |
| Master's thesis: "Strategies of private broadcasters for the use of technological standards in connection with the distribution of video-on-demand offerings on smart TV devices." | 05.05.2014 |
| Master's thesis: "Possibilities and limits of corporate blogs in the context of the implementation of corporate social responsibility concepts in companies." | 26.03.2014 |
| Master's thesis: "Effects of changing media usage behavior on e-business business models - challenges and opportunities for providers of content for mobile devices." | 25.03.2014 |
| Bachelor's thesis: "Prerequisites for market-attractive smart TV offers on the television markets against the background of changes in media usage behavior." | 11.03.2014 |
| Master's thesis: "Comparison and evaluation of revenue models for the online offering of newspaper and magazine publishers." | 11.03.2014 |
| Master's thesis: "New value creation concepts of TV stations against the background of cross-media developments: Framework conditions, strategies and performance measurement." | 10.03.2014 |
| Master's thesis: "Strategies and incentive systems to reduce returns in e-commerce." | 06.03.2014 |
| Bachelor's thesis: "Possibilities and limits of the use of crowdfunding in connection with the financing of film projects." | 25.02.2014 |
| Bachelor thesis: "Innovations and new advertising opportunities of social networking site providers for success in the competition for market share." | 18.02.2014 |
| Master's thesis: "E-Recruiting systems in SMEs - objectives, concepts and conditions of use." | 09.12.2013 |
| Diploma thesis: "Digital strategies of print media in Germany: Magazines and newspapers in competition with online media on the information market." | 02.12.2013 |
| Master's thesis: "Acceptance of mobile business applications by employees of small and medium-sized enterprises." | 18.11.2013 |
| Master's thesis: "E-Commerce on the social web: Value creation potentials and success factors of social commerce business models." | 28.10.2013 |
| Master's thesis: "Media brands as a success factor for the establishment of new business areas using the example of national daily newspapers." | 28.10.2013 |
| Master's thesis: "Possibilities and limits of using social networking sites to increase advertising effectiveness and efficiency from the advertiser's perspective." |
14.10.2013 |
| Bachelor thesis: "The artist as a brand in the music business: goals, concepts and limits." |
01.10.2013 |
| Bachelor's thesis: "Potentials and limits of building media brands in the film and television sector." | Summer semester 2013 |
| Diploma thesis: "The importance of user-generated content for achieving competitive advantages for TV broadcasters." |
26.09.2013 |
| Master's thesis: "Entrepreneurial film promotion management for production companies." | 25.09.2013 |
| Bachelor thesis: "Organizational structures of TV companies in the cross-media market." | 28.05.2013 |
| Master's thesis: "B2B marketplaces as instruments of procurement and sales within the value creation process of companies." | 08.05.2013 |
| Master's thesis: "Goals, approaches and success factors of financing creative projects through crowdfunding." | 16.04.2013 |
| Master's thesis: "Challenges for personnel management due to working conditions in the context of project work in the media industry." | 16.04.2013 |
| Master's thesis: "Development and promotion of creative professionals in the media industry in consideration of strategic dynamization approaches." | 10.04.2013 |
| Bachelor's thesis: "Possibilities and limits of employer branding through the use of social media platforms." | 11.03.2013 |
| Bachelor's thesis: "Objectives, content and significance of guidelines for the provision of corporate blogs and user-generated content on the internet." | 28.02.2013 |
| Bachelor thesis: "Importance and significance of success factor research for decisions in the film industry." | 05.11.2012 |
| Master's thesis: "The digitization of radio broadcasting: New players, strategies and business models." | 29.10.2012 |
| Master's thesis: "Online strategies of book publishers against the background of technological developments and illegal forms of supply." | 22.10.2012 |
| Master's thesis: "Analysis of the success potential of a long-tail strategy in the case of online video markets." | 16.10.2012 |
| Bachelor's thesis: "Possible uses and limits of product placement against the background of current legal regulations." |
27.09.2012 |
| Bachelor thesis: "Core Competencies of International Co-Productions in the Movie Industry." | 05.09.2012 |
| Bachelor thesis: "Goals, strategies and structures of illegal video on demand portals and their consequences for the film industry." | 28.08.2012 |
| Diploma thesis: "Possibilities and limits of mobile recruiting within company applicant acquisition." | 22.05.2012 |
| Bachelor thesis: "Goals, application and problem areas of the use of social networking services in companies." | SS 2012 |
| Master's thesis: "Potentials of the food trade on the Internet: Framework conditions, business models and success factors." | 18.04.2012 |
| Master's thesis: "Competitive conditions in the German home entertainment market as a basis for strategic distribution decisions using the example of Blu-ray Disc." | 03.04.2012 |
| Bachelor thesis: "Development of a long tail strategy for a legal file-sharing music portal." | 08.03.2012 |
| Diploma thesis: "An entrepreneurial approach to establish a cross media platform for the travel publishing market." |
22.11.2011 |
| Bachelor thesis: "Market structure and competitive advantages of 'social networking sites'." | 14.11.2011 |
| Master's thesis: "Mass customization as the subject of internet business models: Goals, potential for success and implementation problems." | 17.10.2011 |
| Master's thesis: "Possibilities and limits of online sales of a medium-sized supplier for mechanical engineering using the example of Bikar Metalle GmbH." | 01.10.2011 |
| Bachelor thesis: "Personnel development for creative professionals in the film and television sector." | 13.09.2011 |
| Bachelor's thesis: "Management and motivation of people in atypical employment relationships in the film and television industry." | 13.09.2011 |
| Master's thesis: "Analysis of value chain representations in the moving image sector against the background of current developments." | 01.09.2011 |
| Diploma thesis: "Online offerings of public broadcasters. Goals, tasks, potential for success." | 01.09.2011 |
| Bachelor thesis: "Approaches and developments of state film funding in Germany and Great Britain." | 01.08.2011 |
| Diploma thesis: "Objectives, contents and problems of business ethics of advertising-financed television stations in the context of product and program design." | 08.06.2011 |
| Diploma thesis: "The influence of digitalization and internet technology on business models of the film industry along the film rights exploitation chain." | 08.06.2011 |
| Bachelor thesis: "Changed framework conditions and tasks of the music publishing business." | 07.03.2011 |
| Diploma thesis: "The video games market: market and value creation structures, players, strategies." | 04.01.2011 |
| Diploma thesis: "Diversification strategies of a media company using the example of merchandising and licensing of n-tv Nachrichtenfernsehen GmbH." | 21.12.2010 |
| Diploma thesis: "Possibilities and limits of strategies to secure the supply of innovative TV content against the background of international TV format trade." | 14.12.2010 |
| Master's thesis: "User involvement in the social web: framework conditions and perspectives of interactive value creation models." | 27.11.2010 |
| Diploma thesis: "Evaluation of social media platforms in the context of employee communication using the example of Lufthansa Cargo AG." | 25.11.2010 |
| Diploma thesis: "Mobile Business - Possibilities and limits of offering 'Location Based Services'." | 07.10.2010 |
| Master's thesis: "Possibilities and limits of communication controlling for the entrepreneurial use of 'social media'." | 20.09.2010 |
| Bachelor thesis: "International co-productions - opportunities and limitations for the German film industry." | 25.07.2010 |
| Bachelor thesis: "Online video markets and long tail: Starting points for successful business models." | 25.07.2010 |
| Bachelor thesis: "Crisis blogs as an instrument of external corporate communication." | 19.07.2010 |
| Diploma thesis: "Online communities as an instrument of customer loyalty for operators of online business models." | 12.07.2010 |
| Diploma thesis: "Marketing on mobile devices - strategies, concepts and instruments." | 09.06.2010 |
| Diploma thesis: "Framework conditions, goals and strategies of IPTV providers against the background of the convergence of TV, Internet and mobile services." | 10.05.2010 |
| Master's thesis: "Possibilities and limits of the use of coordination tools in the context of media industry content creation." | 26.04.2010 |
| Diploma thesis: "Significance and influence of the culture of project networks in the context of project-based content production." | 20.04.2010 |
| Diploma thesis: "Business models of mobile commerce for newspaper and magazine publishers." |
Winter semester 2009/10 |
| Diploma thesis: "Starting points and significance of the formation of media brands in the music industry." | 17.03.2010 |
| Master's thesis: "Mobile Commerce - Basics, business models and success factors." | 15.03.2010 |
| Diploma thesis: "Possibilities and limits of the use of social software in SMEs." | 18.01.2010 |
| Diploma thesis: "Social TV: Market opportunities and revenue potential of a community and network medium." | 31.12.2009 |
| Diploma thesis: "Potentials of the Internet as an instrument to support film financing." | 21.12.2009 |
| Diploma thesis: "Mass customization - possibilities and benefits of customized mass production in the context of Internet business models." | 14.12.2009 |
| Diploma thesis: "Implications of the de-linearization of television for business models of providers in television markets." | 12.11.2009 |
| Diploma thesis: "Analysis of online strategies for newspaper and magazine publishers." | 27.10.2009 |
| Master's thesis: "CSR and corporate communication: forms, media and content of communication." |
05.10.2009 |
| Master's thesis: "Forms of atypical employment in the media industry from a human resources perspective." | 15.09.2009 |
| Diploma thesis: "New distribution channels for pay-TV providers." | 31.08.2009 |
| Diploma thesis: "The regulations of the Corporate Governance Code on flexible remuneration systems: Objectives, Functioning and Problems in Times of Financial Crisis." |
31.08.2009 |
| Bachelor thesis: "WebTV - Contributions to strategic management from the perspective of resource-oriented strategy theory." | 03.07.2009 |
| Bachelor thesis: "Potentials of marketing advertising content through new, internet-based forms of television." | 30.06.2009 |
| Diploma thesis: "The importance of the "long tail" for the success of business models on the Internet." | 17.06.2009 |
| Diploma thesis: "New forms of television and their consequences for the content design of programs and advertising using the example of mobile TV and Internet TV." | 25.05.2009 |
| Diploma thesis: "Analysis of the value creation architecture of e-commerce business models." | 12.05.2009 |
| Diploma thesis: "Goals, approaches and problems of pricing for providers of 'paid content' on the Internet." | 31.03.2009 |
| Diploma thesis: "Corporate blogs - possible uses and limitations in the context of public relations concepts." | 05.03.2009 |
| Diploma thesis: "Weblogs from a business perspective: possible uses and significance for companies." | 25.02.2009 |
| Diploma thesis: "Analysis and optimization of cross-location personnel controlling as a function of HR management using the example of Novelis Deutschland GmbH." | 30.12.2008 |
| Diploma thesis: "New approaches to film financing." |
02.12.2008 |
| Diploma thesis: "Company mergers as a means of implementing corporate strategies of providers in television markets." |
15.10.2008 |
| Diploma thesis: "Analysis of the competitive environment and competitive conditions as an informational basis for new internet-based business models with characteristics of 'Web 2.0'." | 30.09.2008 |
| Diploma thesis: "Objectives, contents and characteristics of corporate social responsibility measures in the media industry." | 14.05.2008 |
| Diploma thesis: "Possibilities and limits of the use of virtual teams in the context of project management." | 22.04.2008 |
| Diploma thesis: "The importance of business acceptance research for concepts of media use in companies." | 26.03.2008 |
| Diploma thesis: "Design options, tasks and goals of author management in book publishing houses." | 26.03.2008 |
| Diploma thesis: "The importance of standardization strategies for the media industry using the example of the competing standards 'HD-DVD' and 'Blu-ray Disc'." | 10.03.2008 |
| Diploma thesis: "Analysis of business models of the internet-based photo market: market conditions, value chains and current developments." |
21.02.2008 |
| Diploma thesis: "Approaches and problems of the controlling of TV stations under consideration of new business areas." | 16.01.2008 |
| Diploma thesis: "Goals, contents and problems of media brand strategies in broadcasting." | 09.01.2008 |
| Diploma thesis: "Media brand management from the perspective of the market-based view and the resource-based view of strategy." | 17.12.2007 |
| Diploma thesis: "Business models for 'user generated content' applications on the Internet using the example of Second Life." | 30.10.2007 |
| Diploma thesis: "Social networks on the Internet: development, forms and potential for commercial use." |
01.10.2007 |
| Diploma thesis: "Potentials of internet-based business models for products and services in the healthcare industry." | 30.08.2007 |
| Diploma thesis: "Analysis and evaluation of advertising space-related cross-media concepts based on case studies." | 11.07.2007 |
| Diploma thesis: "Goals, tasks and significance of A&R management in the value chain of the recording industry." | 23.05.2007 |
| Diploma thesis: "An economic analysis of the film rights exploitation chain." | 20.04.2007 |
| Diploma thesis: "Significance and function of film festivals for the marketing of German feature films." |
30.03.2007 |
| Diploma thesis: "Analysis and recommendations for the development of knowledge management in human resources using the example of the organizational unit "Works Administration/Personnel Systems" at AUDI AG." | 23.03.2007 |
| Diploma thesis: "Peer-to-peer networks - basis and opportunity for commercial business models in the music industry." | 19.02.2007 |
| Diploma thesis: "Analysis of media acceptance and competence of employees in the mail order business - Derivation of recommendations for action on the basis of an employee survey at Neckermann." | 28.11.2006 |
| Diploma thesis: ""Balanced Scorecard"-supported change management during the introduction of electronic procurement systems. A presentation using the example of owner-managed companies in the automotive supply industry." | 28.11.2006 |
| Diploma thesis: "Possibilities and limits of the use of controlling instruments in new media agencies and problems with the introduction." | 27.09.2006 |
| Diploma thesis: "Business models of offering paid content on the Internet using the example of movie content." | 27.09.2006 |
| Diploma thesis: "E-learning and media use. Approaches, goals and performance measurement." | 15.09.2006 |
| Diploma thesis: "Personnel development in companies in the media industry." | 30.08.2006 |
| Diploma thesis: "Models and approaches for analyzing media competence and acceptance in companies." | 27.06.2006 |
| Diploma thesis: "Internationalization strategies of German TV providers using the example of the Chinese market." | 09.05.2006 |
| Diploma thesis: "Goals, starting points and problems of media use in the context of knowledge management concepts." | 02.05.2006 |
| Diploma thesis: "Significance, function and focus of personnel management in the context of business start-ups." | 10.04.2006 |
| Diploma thesis: "Possibilities and limits of intranet-based portal solutions as instruments of knowledge management for companies." | 07.04.2006 |
| Diploma thesis: "Changes in competition in the German mobile phone market. A strategy-theoretical analysis." | 28.12.2005 |
| Diploma thesis: "Goals, approaches and problems of revenue optimization of free TV providers." | 13.12.2005 |
| Diploma thesis: "Special features and problems of employment relationships in media companies." | 31.10.2005 |
| Diploma thesis: "Goals, approaches and problems of cross-media content utilization as a success concept for media companies." | 30.10.2005 |
| Diploma thesis: "Information and communication systems as an object of controlling: goals, approaches and problems." | 28.10.2005 |
| Diploma thesis: "Problems of start-up management in the media industry using the example of an innovative business idea on the subject of 'visual management'." | 25.10.2005 |
| Diploma thesis: "Integrated business models for digital TV." | 15.09.2005 |
| Diploma thesis: "Strategic management of television companies - An analysis from the resource based view of strategy." | 30.08.2005 |
| Diploma thesis: "Analysis of e-business strategies in SMEs considering the value chain." | 22.08.2005 |
| Diploma thesis: "Acceptance of applications in m-commerce." | 18.08.2005 |
| Diploma thesis: "Project management for selected areas of the media industry." | 17.06.2005 |
| Diploma thesis: "Approaches to virtual customer integration in innovation processes." | 15.06.2005 |
| Diploma thesis: "International media management." | 31.03.2005 |
| Diploma thesis: "Innovation management as a prerequisite for product and service innovations in the publishing industry." | 31.03.2005 |
| Diploma thesis: "Regulations of film funding in Germany and the European Union: Significance and influence on entrepreneurial decisions of film production companies." | 23.03.2005 |
| Diploma thesis: "Filmfonds als Mittel zur Finanzierung von Spielfilmproduktionen unter Berücksichtigung der Besonderheiten des deutschen Filmmarktes." | 15.03.2005 |
| Diploma thesis: "'E-books' in Germany: Current status, potentials and development perspectives." | 14.03.2005 |
| Diploma thesis: "Development of Internet business models as a problem of start-up management using the example of a start-up in the tourism industry." | 25.01.2005 |
| Diploma thesis: "Goals, problems and special features of the financing of feature films in Germany." | 10.01.2005 |
| Diploma thesis: "The integration of media companies in media industry networks - goals, forms and problems." | 07.01.2005 |
| Diploma thesis: "Media controlling in the newspaper/magazine sector." | 30.11.2004 |
| Diploma thesis: "Problems and approaches of media controlling using the example of a public broadcaster." | 14.09.2004 |
| Diploma thesis: "Opportunities and risks of the use of networked information and communication technologies in small and medium-sized enterprises (SMEs) - status and development perspectives under empirical consideration of the Siegen economic area." | 11.05.2004 |
| Diploma thesis: "Objects and problems of the target-oriented adaptation of Internet business models." | 28.04.2004 |
| Diploma thesis: "Possibilities and limits of the procurement and exploitation of sports rights by media companies." | 14.04.2004 |
| Diploma thesis: "Goals, tasks and problems of the management of film production companies." | 13.04.2004 |
| Diploma thesis: "E-procurement as a purchasing management strategy - business opportunities and legal framework conditions." | 02.04.2004 |
| Diploma thesis: "Possibilities and limits of the use of intranets in the context of company-internal information and communication." | 29.03.2004 |
| Diploma thesis: "Presentation and analysis of business models for radio broadcasters in the context of strategic management." | 10.03.2004 |
| Diploma thesis: "Business management criteria for the evaluation of program production alternatives for TV stations." | 02.02.2004 |
| Diploma thesis: "Conceptual building blocks of a holistic personnel development concept." | 20.01.2004 |
| Diploma thesis: "Organization of media companies." | 04.01.2004 |
| Diploma thesis: "Influence of mass customization approaches on the success of Internet business models: State of developments, success factors and implementation strategies." | 04.11.2003 |
| Diploma thesis: "Goals, approaches and problems of motivation and management of employees in atypical employment relationships." | 29.10.2003 |
| Diploma thesis: "Multi-access portals: goals, premises, business models and implementation problems for mobile network operators." | 26.10.2003 |
| Diploma thesis: "Strategies, approaches and problems of the online presence of newspapers and magazines." | 13.10.2003 |
| Diploma thesis: "Approaches and fields of application of e-procurement from a transaction-theoretical perspective." | 05.03.2003 |
| Diploma thesis: "Goals, approaches and problems of customer cards and customer clubs as instruments of customer loyalty." | 13.11.2002 |
| Diploma thesis: "Special features and framework conditions of the book club business against the background of the influence of new media." | 04.10.2002 |
| Diploma thesis: "Business models in electronic commerce: A critical analysis of discussed success factors." | 02.10.2002 |
| Diploma thesis: "Corporate Universities - Goals, concepts and implementation problems." | 26.09.2002 |
| Diploma thesis: "Incentive systems for knowledge management: objectives, elements and problems." | 08.04.2002 |
| Diploma thesis: "Customer loyalty in electronic commerce: principles, approaches and problems of achieving 'lock-in effects'." | 08.04.2002 |