Univ.-Prof. Dr. Hanna Schramm-Klein

Marketing im Kontext verletzlicher Verbraucher

Will renting substitute buying? Drivers of user intention to participate in rental-commerce

ALEXA, ARE YOU HUMAN? INVESTIGATING ANTHROPOMORPHISM OF DIGITAL VOICE ASSISTANTS - A QUALITATIVE APPROACH

Potentials and Boundaries in Frontline Service Encounters Through the Infusion of Technology

Alexa, are you human? Investigating the anthropomorphism of digital voice assistants - A qualitative approach

Is renting the new buying? A quantitative investigation of the determinants of the rental-commerce intention

Differences and similarities in motivation for offline and online eSports event consumption

The influence of technology infusion on customers’ information disclosure behaviour within the frontline service encounter

City-Marketing vor dem Hintergrund von Leerständen in den Innenstädten

It Human? The Role of Anthropomorphism as a Driver for the Successful Acceptance of Digital Voice Assistants

Is it human? The role of anthropomorphism as a driver for the successful acceptance of digital voice assistants

What helps children resist distracting marketing stimuli? Implementation intentions and restrictions alter food choice