The professorship introduces itself
The professorship for "Business Administration, in particular Media Management" deals with questions and problems of the management of companies in the media industry. It examines the framework conditions and functioning of the most important media markets and the special features of media products. An important focus is on strategy options for media companies and film financing in the film industry. Other focal points are the structures, processes and business models of digital business (electronic business and electronic commerce) and their theoretical foundations.
The professorship at the School of Economic Disciplines, Business Information Systems and Business Law at the University of Siegen has been in existence since 2001 and offers a comprehensive teaching program for numerous Bachelor's and Master's degree courses. The content of the business administration and management-oriented courses is aimed at students of business administration, media studies, industrial engineering, Business Information Systems as well as teacher training students and prospective business lawyers.
Our research profile
The professorship's research topics are strategic media management with a view to developments in the moving image markets. In the context of the management of media companies, research work also deals with personnel management and organizational structures of creative processes in film and series production. Other areas of research include the film industry and film financing. In addition, data-centric business models in digital business management have been the subject of research projects. New profile-defining focal points are film franchises in the film industry as well as serial concepts and self-publishing in the publishing industry.
Main research areas
- Employment and personnel management for media companies
- Organizational structures in the creative-artistic organizational area of media companies
- Film industry, film franchise concepts, film financing
- Implications of self-publishing for the publishing industry
- Transaction cost theoretical foundation of e-business and e-commerce
Contact the working group
Opening hours
Postal address
Prof. Dr. Jens O. Brunner
University of Siegen
School of Economic Disciplines III,
Business Information Systems and Business Law
Professorship of Management Science
US-D 425
Adolf-Reichwein-Str. 2a
57076 Siegen
Visitor address
Prof. Dr. Jens O. Brunner
Chair of Management Science
US-D 425
Unteres Schloß 3
57072 Siegen
Secretariat
Please contact Prof. Dr. Jens O. Brunner.