Workshop for Executives

Digital Transformation

Harnessing the Potential of Digitalization: Further Developing Business Models, Optimizing Processes.

Business School Workshop: Symbolbild Team vor Bildschirm mit digitaler Auswertung

Digital transformation is not only changing technologies and processes; it also affects individuals, organizations, and society as a whole. For companies and executives, digital transformation means questioning existing structures, identifying new opportunities, and actively shaping change processes.

This workshop introduces key approaches and tools for digital transformation. The focus is on strategic topics such as the digitization of business models and the fundamentals of information management. In addition, the workshop addresses the practical implementation of digital strategies—for example, through the digitization of products and services, as well as systematic business process management.

The content is illustrated using practical case studies, and various possibilities for digital transformation are discussed. Together with the other participants, the methods and tools presented are applied to their own professional contexts. This results in concrete starting points for the digitization of business models, products, services, and business processes.

Key Takeaways

IT, Digitalization, and AI Strategies
Fundamentals of Information Management
Digitization of Business Models and the Business Model Canvas
Digitization of Products and Services
Business Process Management
Process Automation Through Artificial Intelligence and Robotic Process Automation
Digital Maturity Levels of Companies

Dates

The workshop (2.5 days) is offered annually. The next session will take place in person from October 8 to 10, 2026. Upon request, the workshop can also be booked on a custom basis for groups from companies or institutions. We would be happy to put together a tailored offer. Contact

Information & Registration

Next Session: Oct. 2026
Thu., Oct. 8: 9:00 a.m. – 7:00 p.m.
Fri., Oct. 9: 9:00 a.m. – 7:00 p.m.
Sat., Oct. 10: 9:00 a.m. – 2:00 p.m.
Event Format
Continuing Education
Cost
The price of 1,490 includes all materials as well as meals during the workshop.
Certificate
Certificate of Participation
Venue
University of Siegen 
Unteres Schloss (US) Campus
Unteres Schloss 3
57072 Siegen

Dozent Business School: Prof. Dr. Ralf Plattfaut

Instructor: Prof. Dr. Ralf Plattfaut

He holds the Chair of Business Information Systems and Transformation Management at the University of Duisburg-Essen.

He heads the Process Innovation & Automation Lab at UDE and conducts research on topics related to digital transformation. Prior to that, he advised companies at McKinsey & Company on issues related to the digitization of workflows. From 2019 to 2023, he was a professor of Business Information Systems at the South Westphalia University of Applied Sciences. He also works as a management consultant and keynote speaker.

Reserve your spot now!

Jetzt Platz sichern!

Melde dich hier zum Workshop bei der Universität Siegen Business School an. Nach Eingang erhältst du eine Bestätigung deiner Buchung mit allen weiteren Informationen per E-Mail.

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Additional Offerings

The “Leadership and Social Skills” workshop is part of the “Leadership” module in the Business School’s part-time Executive MBA program. Thanks to the program’s modular structure, workshops can also be taken individually. Upon enrollment in the MBA program, these workshops can be credited toward the program.