Fusion
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The professorship introduces itself
The Chair of Service Development in SMEs and Craft Trades, headed by Prof. Dr. Giuseppe Strina, is part of Faculty III at the University of Siegen. The research work of the chair aims to develop theoretical and practical concepts to promote service innovations and increase service quality in small and medium-sized enterprises (SMEs) and the skilled trades.
The focus is on four central research areas: the design of a service-oriented corporate culture, the further development of service design methods through co-design approaches and design thinking concepts, systematic service engineering for the structured development andimplementation of services and the development of innovative business models for SMEs. Current research projects of the chair focus on the topics of digitalization, digital transformation, the development of data-driven business models and artificial intelligence in SMEs and craft businesses.
Our research profile
Research focuses primarily on the development of methods and approaches for identifying and designing service-oriented and digitally supported business models that are used both in (family-run) SMEs and in the skilled trades (as part of the research area "Business model innovation through smart services").
In addition, the chair is involved in the development of concepts and methods as well as the further development of existing instruments in order to strengthen the impact of research results in practice (as part of research on regional knowledge ecosystems). The research is based on the "design science research" approach, which is based on a solid theoretical foundation.
Research focus
1. business model innovation through smart services
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Development of methods and approaches for the identification and design of service-oriented and digitally supported business models
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Focus on application in SMEs and the skilled trades
2. transfer of research into practice / knowledge ecosystems
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Development and further development of concepts, methods and tools to increase the practical impact of research results
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Focus on regional knowledge ecosystems
3. methodological approach: design science research
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Application of the design science research approach to develop practical and theoretically sound solutions
Publications
From Intention to Behaviour: How Individual Entrepreneurial Orientation and Job Fit Influence Employee Intrapreneurship in SMEs
From Intention to Behaviour: How Individual Entrepreneurial Orientation and Job Fit Influence Employee Intrapreneurship in SMEs
Measuring family influence from the non-family employee perspective: The perceived family influence scale (PFIS)
Measuring family influence from the non-family employee perspective: The perceived family influence scale (PFIS)
Why are non-family employees intrapreneurially active in family firms? A multiple case study
Why are non-family employees intrapreneurially active in family firms? A multiple case study
Family Entrepreneurship
Family Entrepreneurship
The life cycle of academia and its impact on early career researchers’ publishing behaviour 106
The life cycle of academia and its impact on early career researchers’ publishing behaviour 106
Contact the chair
Opening hours
Monday
08:30-17:00
Tuesday
08:30-17:00
Wednesday
08:30-17:00
Thursday
08:30-17:00
Friday
08:30-17:00
Postal address
Prof. Dr. Giuseppe Strina
University of Siegen
Faculty of Economic Disciplines III,
Business Information Systems and Business Law
Professorship for Service Development in SMEs and Crafts
US-F 007
Adolf-Reichwein-Str. 2a
57076 Siegen
Visitor address
Prof. Dr. Giuseppe Strina
Professorship for Service Development in SMEs and Crafts
US-F 007
Kohlbettstr. 15
57072 Siegen
Secretariat
Please contact Prof. Dr. Jens O. Brunner.